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Department of Marketing and Logistics
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Attracting the Right Partner: Signaling in Business-to-Business Relationships
A Grounded Theory Model of the Relationship between Big Data and an Analytics Driven Supply Chain Competitive Strategy
A Multi-Methodology Study of the Historic Impact of Soft Systems Methodology and Its Associated Data Visualization Approach in the Context of Operations and Business Strategy
Supply Chain Finance: Developing a Weighted Cash Conversion Cycle to Proxy Corporate Financial Performance
Supply Chain Learning: A Grounded Theory Analysis
Three Essays on Regulatory Focus, Consumer Creativity, and Co-Creation
Value: An Examination of Its Key Dimensions and Elements through the Lens of Service-Dominant Logic and Beyond
Creating Supply Chain Resilience with Information Communication Technology
Impact of Relational Incongruity on Customer Ownership and Sales Outcome Performance: A Resource-Advantage Theory Approach
The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations
Size Framing: Conceptualization and Applications in Consumer Behavior
Understanding Antecedents and Outcomes of Co-Creation in Service Innovation Setting
Framework to Evaluate Entropy Based Data Fusion Methods in Supply Chain Management
Brand Management Capability and Brand Performance
Can Imagination Travel the Distance? Investigating the Role of Psychological Distance and Construal Level in Consumers' Elaborative Approach
Goodbye Seems to be the Hardest Word: Investigating Why, When, and How to Delete Brands
Lifecycle Affordability Decisions
Community-Based Logistics and Supply Chain Management: Developing, Testing and Validating Conceptual Models
The Impact of Cloud Based Supply Chain Management on Supply Chain Resilience
Intellectual Capital (IC) and Customer Value in a Retailing Context
Internal and External Drivers of Consumers’ Product Return Behaviors
Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations
Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit
Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions
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