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Marketing Myopia
Article reprinted from The Harvard Business Review arguing that the reason for a lack of growth in an industry is due to a failure of management.
Date:
1960-07/1960-08
Creator:
Levitt, Theodore
System:
The Portal to Texas History
Planning for Profits in World Business
Article reprinted from The Harvard Business Review discussing trends in United States imports and exports and maximizing profits in international business trade.
Date:
1960-11/1960-12
Creator:
Hodgson, Raphael & Michaelis, Michael
System:
The Portal to Texas History
The Quest for Jewish Identity in America
Article discussing Jewish identity in America by Dr. John Slawson that was originally presented at the Annual Meeting of the National Conference of Jewish Communal Service on June 2, 1963
Date:
Autumn 1963
Creator:
Slawson, John, 1896-1989
System:
The Portal to Texas History