Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture (open access)

Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Object Type: Article
System: The UNT Digital Library
Creating Transformational Leaders in Sustainable Food and Fiber Systems (open access)

Creating Transformational Leaders in Sustainable Food and Fiber Systems

Data management plan for the grant, "Creating Transformational Leaders in Sustainable Food and Fiber Systems."
Date: 2023-09-01/2027-08-31
Creator: Kim, Jiyoung
Object Type: Text
System: The UNT Digital Library
3D Microscopy for High-throughput Phenotyping of Cotton Fibers (open access)

3D Microscopy for High-throughput Phenotyping of Cotton Fibers

Data management plan for the grant, "3D Microscopy for High-throughput Phenotyping of Cotton Fibers."
Date: 2024-03-01/2027-02-28
Creator: Xu, Bugao
Object Type: Text
System: The UNT Digital Library