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"Why Should I Buy Sustainable Apparel?" Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions
Article identifies some of the most important consumer concerns from the literature that influences consumers’ sustainable apparel purchase intentions. The authors propose a conceptual model grounded in the Elaboration Likelihood Model to test the efficacy of user-centric advertisements in encouraging purchase intentions for sustainable apparel, and conducted a between-subject experiment with female millennials in the U.S.
Date:
September 15, 2022
Creator:
Chakraborty, Swagata & Sadachar, Amrut
System:
The UNT Digital Library