Eatertainment: Utilitarian and hedonic motivations for patronizing fun experience restaurants (open access)

Eatertainment: Utilitarian and hedonic motivations for patronizing fun experience restaurants

This paper from the 5th Asia Euro Conference 2014 conference proceedings explores the hedonic and utilitarian motives for patrons dining in fun experience restaurants.
Date: September 2, 2014
Creator: Josiam, Bharath M. & Henry, Wendy
System: The UNT Digital Library