This article is the first research that has examined temporary swapping, a form of collaborative fashion consumption, that involves clothing exchange between two people that does not require the transfer of product ownership or monetary compensation. In this ethnographic study the authors explored benefits, risks, and the meanings constructed by eight women before, during, and after exchanging parts of their wardrobes with a swap partner.

Article investigates the influence of Hollywood movies and television (movies/TV) on US viewer’s motivation to travel to and participate in activities featured in Hollywood movies/TV productions. Findings identified a profile of Hollywood movies/TV viewers, sources of information used to determine destination choice, and level of involvement among viewers of Hollywood movies/TV productions. Additionally, this study explored the relationships between Hollywood movies/TV productions, tourist motivations, and the propensity to participate in activities featured.