Photograph of people lined up under the marquee of the Majestic Theatre on theatre row in Dallas, Texas. The marquee advertises Sean Connery as James Bond in "You Only Live Twice."

Photograph of promotional materials for "Tales of Manhattan" at the Majestic Theatre in San Antonio, Texas.

Photograph of the theatre marquee and promotional materials announcing a screening of Hedy Lamarr and Victor Mature in "Samson and Delilah" at the Majestic Theatre in Houston, Texas.

Photograph of the "Movie Time in Texas" tour bus parked outside of a Majestic Theatre.

Photograph of actors Stephen Boyd and Beverly Adams at a publicity event for the grand opening of the Westwood Theatre in Richardson, Texas. Boyd and Adams pose in front of a poster covered in Western Union telegrams from Hollywood.

Photograph of spectators and news camera operators observing the world premiere of "Bandolero" at the Majestic Theatre in Dallas, Texas. The Dixie Chainers and the Duncanville Squares square dancers perform in front of a stage. Also visible are other theatre row buildings including The Capri, The Tower, and The Palace.

Photograph of theater marquee and promotional materials advertising the Texas premiere of "South of St. Louis" and appearances by Joel McCrea and Alexis Smith at the Majestic Theatre in San Antonio, Texas.

Photograph of people lined up on theatre row in Dallas, Texas. The marquee for the Melba Theatre advertises "Cinerama Holiday." The marquee for the Majestic Theatre advertises "Davy Crockett: King of the Wild Frontier."

Photograph of the exterior of the Palace Theatre in Fort Worth, Texas. The theatre marquee and advertisements announce the screening of "My Fair Lady."

Photograph of the exterior of the Palace Theatre in Fort Worth. The theatre marquee and advertisements announce the screening of "My Fair Lady."

Photograph of people lined up to enter the Inwood Theatre in Dallas, Texas.

Photograph of location shooting in the Elmwood neighborhood of Dallas, Texas, for the parade scene in the Oliver Stone film "Born on the Fourth of July." In this photograph, actors playing United States Marines stand at attention in front of the Boyer Burger restaurant.

Photograph of Interstate Theatre employees Robert White and Raymond Willie posing with copies of The Dallas Journal and The Dallas Morning News in front of the time capsule in the cornerstone of the Majestic Theatre in Dallas, Texas.

Photograph of moviegoers awaiting entry to the Majestic Theatre in Dallas, Texas for tickets to a special preview show of the film "A Hard Day's Night." The theatre marquee advertises "The Carpetbaggers" and an additional sign advertises a special KLIF Beatle ticket preview sale. Also visible are other buildings in theatre row, including the Capri and the Tower theatres.

Photograph of Typical Texan beauty contest winner, Miss Kilgore (center), and four unidentified men at a publicity event for "The Westerner" at the Hotel Texas Den in Fort Worth, Texas.

Photograph of the exterior of the Varsity Theatre in Austin, Texas. The marquee advertises Cary Grant and Ethel Barrymore in "None but the Lonely Heart."

Photograph of theatre marquee announcing a screening of "Midnight Cowboy" at the Esquire Theatre in Dallas, Texas. A vehicle parked in front of the theatre is postered with advertisements for the film "Alice's Restaurant."

Photograph of two motion picture film projectors in a projection booth at an unidentified theatre.

Photograph of an unidentified man and woman being presented tickets for a Las Vegas vacation as part of an Interstate Theatres publicity event for "Sergeants 3."

Photograph of audience members watching a WFAA Broadcast of a choir performance.

Photograph of the "Shenandoah" stars Rosemary Forsyth, Phillip Alford, and James Stewart attending a public relations event at Clear Lake.

Photograph of the Southwest premiere of "Bombardier" at the Majestic Theatre in San Antonio, Texas. Moviegoers wait underneath the theatre marquee and advertisements for celebrities appearing at the premiere.

Photograph of moviegoers on theatre row in Dallas, Texas. Marquees advertise "The Dirty Dozen" at the Tower Theatre, "Spartacus" at the Capri Theatre, and "You Only Live Twice" at the Majestic Theatre.