The purpose of this dissertation is to offer a new approach to business ethics grounded in the martial arts. This dissertation argues that traditional rules and regulations approaches to business ethics, though important, are inadequate. Such “top down” approaches must be complimented with corporate reform that comes “from the inside out.” The dissertation consults the martial arts to develop a core, multifaceted virtue – Ye Si Ye Jong – that ought to form the foundation for creating a corporate culture (or an ethos for business) that embraces a new approach to decision-making at every level of the organization – from the boards of directors, to individual employees. This dissertation frames the problem as a matter of corporate culture or ethos. This framing is a distinctive approach to corporate or business ethics in two respects: its emphasis on virtue and its integration of core concepts from the martial arts. This dissertation utilizes an uncommon example of business decision-making as its source for a case-study – a prominent university. While many may not think of colleges or universities as exemplars of common business activities, they do, in fact, provide a source of many ethical business dilemmas, both common and unique. Universities have …