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Department of Merchandising and Digital Retailing
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Department of Merchandising and Digital Retailing
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School of Merchandising and Hospitality Management
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Merchandising
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Merchandising
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Slogan Word Count and the Effects on Consumer Behavior
The Impact of True Fit® Technology on Millennial Consumer Confidence and Satisfaction in their Online Clothing Purchase
Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture
Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors
Exploring the Impacts of Fashion Blog Type and Message Type on Female Consumer Response Towards the Brand
Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention
Examining E-loyalty Model in Social Shopping Websites: the Impact of Social Shopping Website Quality on E-loyalty Formation
Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions
Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic
Best Practices in Targeted Advertising for Fashion Entrepreneurs
You are what you wear: The examination of fashion leadership and general leadership among African American and Caucasian American college students.
Effects of Customer's Evaluation about Instagram Attributes towards Purchase Intentions for Small Apparel Retailers: Application of Social Capital Theory
Consumer Compulsive Buying and Hoarding in a World of Fast Fashion
The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions
The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore
Transformation of Relational Social Capital to Purchase Intention in Virtual Engagements at QQ China
Exploring Sustainability VALS: Sustainability Value, Lifestyle Practices and Stewardship
Fashion-brand Experiences in Multi-channel Retailing: Impacts of Experience Dimensions and Experience Types on Brand Resonance
Examining the Effects of Apparel Attributes on Perceived Copyright Infringement and the Relationship Between Perceived Risks and Purchase Intention of Knockoff Fashion
Using the S-o-r Model to Understand the Impact of Website Attributes on the Online Shopping Experience
Determinants and Impacts of Pinterest Consumer Experiences
Evaluating the Role of Design in the Apparel Industry in the United States
The Acceptance and Usage Intention of Menstrual Underwear
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