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Department of Marketing and Logistics
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Impact of Relational Incongruity on Customer Ownership and Sales Outcome Performance: A Resource-Advantage Theory Approach
An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector
"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth
Developing an Integrated Supply Chain Costing Approach for Strategic Decision Making
Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations
Community-Based Logistics and Supply Chain Management: Developing, Testing and Validating Conceptual Models
Framework to Evaluate Entropy Based Data Fusion Methods in Supply Chain Management
Three Essays on Regulatory Focus, Consumer Creativity, and Co-Creation
Value: An Examination of Its Key Dimensions and Elements through the Lens of Service-Dominant Logic and Beyond
Intellectual Capital (IC) and Customer Value in a Retailing Context
A Multi-Methodology Study of the Historic Impact of Soft Systems Methodology and Its Associated Data Visualization Approach in the Context of Operations and Business Strategy
The Impact of Cloud Based Supply Chain Management on Supply Chain Resilience
Size Framing: Conceptualization and Applications in Consumer Behavior
Internal and External Drivers of Consumers’ Product Return Behaviors
Nonprofit Advertising and Behavioral Intention: the Effects of Persuasive Messages on Donation and Volunteerism
Creating Supply Chain Resilience with Information Communication Technology
Goodbye Seems to be the Hardest Word: Investigating Why, When, and How to Delete Brands
Brand Management Capability and Brand Performance
Lifecycle Affordability Decisions
Can Imagination Travel the Distance? Investigating the Role of Psychological Distance and Construal Level in Consumers' Elaborative Approach
Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions
Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit
The Impact of End-user Decision-making in the Supply of Public Transportation
Consumer Perception of Brand Equity Measurement: a New Scale
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