The Impact of Ownership, Regulation Issues and Technology Adoption on the Introduction of Digital Terrestrial Television: A Comparison of the United States and Mainland China (open access)

The Impact of Ownership, Regulation Issues and Technology Adoption on the Introduction of Digital Terrestrial Television: A Comparison of the United States and Mainland China

This study compares the impact of media ownership, regulation and policy, and technology adoption on the introduction of digital terrestrial television in the United States and Mainland China. Through the use of a case study approach, a qualitative and quantitative examination is given. The results indicate that private group ownership throughout the U.S. digital terrestrial television industry and state ownership in China's television industry lead to the different paths to digital transition. Both governments, however, are deeply involved in respective digital initiatives and play an important role in the implementation from analog to digital. The technical standard adoption in the two countries places the underpinning for the future development of digital television (DTV), which also results in China lagging behind the United States by almost ten years. The differences of technological environments in households and income among consumers in the two countries further predict the intention to DTV adoption.
Date: August 2007
Creator: Guo, Miao
System: The UNT Digital Library
Born in Beirut (open access)

Born in Beirut

The film starts with another ordinary day, two elderly men playing Backgammon, cars passing by, children playing in the street; scenes anyone anywhere in the world can relate to. Seemingly without warning, as the sun set on that ordinary day, the audience is taken on a perilous journey through war-torn Beirut. Born in Beirut is a thoughtful and poetic examination of war through the eyes of a child who lived through endless conflict in war-torn Beirut. The film examines the futility of war and the price paid in innocent lives.
Date: August 2007
Creator: Khalaf, Tania
System: The UNT Digital Library
Political Agenda-Setting in Cable News as a Possible Technique for Securing an Audience Niche (open access)

Political Agenda-Setting in Cable News as a Possible Technique for Securing an Audience Niche

In an effort to better understand the motivations behind perceived biases in the US cable news industry, 72 hours of CNN, FOX, and MSNBC during the week preceding the 2006 congressional election were analyzed. First- and second-level agenda-setting theories are used to examine how long and in what way federal politicians are portrayed. The results indicate distinct differences in political presentations between the three networks.
Date: August 2007
Creator: Mott IV, W.E.
System: The UNT Digital Library
The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness. (open access)

The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness.

This research analyzes media agency executives' perceptions and strategic decision-making processes when accessing the impact of digital video recorders (DVRs) on the traditional television commercial spot. Strategic decision-making models, as well as major industry research, forms the theoretical framework used to guide the study. The research takes a quantitative approach using a survey in order to obtain the perceptions and decision-making processes of the media agency executives'. The findings are presented while a discussion of the findings is detailed. The thesis concludes with a summary of the overall thesis research as applied to the field of study.
Date: August 2007
Creator: Way, Heather C.
System: The UNT Digital Library