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A Study to Determine the Significance of Market Penetration in the Consumer Electronic Products Industry
A Computer Simulation of an International Marketing Environment
An Investigation of the Differential in Consumer Behavior of the Working Woman as Opposed to the Non-Working Woman, and the Resulting Impact on the Performance of Marketing Functions and Institutions
A Study of Food Product Recalls and the Development of Guidelines for the Construction of Recall Programs for Small Food Processors
A Study of Selected Savings and Loan Clubs and Their Marketing Functions, with Implications of the Club Concept for the Savings and Loan Industry and for Manufacturers and Middlemen of Certain Consumer Goods and Services
Retail Site Selection Using Multiple Regression Analysis
A Study of the Functions Performed by Store Managers in Chain Supermarkets
Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers
An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market
Retail Image Dimensions: An Empirical Analysis
An Analysis of the Impact of a Behavioral Style Awareness Training Program on Retail Sales Effectiveness of Commission Sales Personnel in a Major Department Store Chain in the Southwest
Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use
Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas
An Interpretive and Postulational Model for Perception and Adoption of Innovation
A Cognitive Approach to Packaging: Imagery and Emotion as Critical Factors to Buying Decision at Point-of-Purchase
Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires
Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms
The Effect of Comparative Well-Being on the Perceived Risk Construct: a Study of the Purchase of Apparel
Toward a Theory of Consumer Attitudes Regarding Products of Foreign Origin: a Multiattitude Expectancy-Value Approach
An Empirical Investigation of the Structural Form and Measurement Validity of the Hill Inventory
An Empirical Study on the Use of Promotion in Hospitals
An Exploratory Empirical Investigation of Information Processing among Incubator-Housed Manufacturers during Channel Member Selection
An Examination of the Nature of a Problematic Consumer Behavior : Compulsive Purchasing as a Learned Adaptive Response, Addiction, and Personality Disorder
An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent
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