The success of independent rock music ("indie rock"), once a marginalized sub-genre of the rock idiom and now a globally recognized cultural force, has impacted the urban landscape of Omaha, Nebraska via the mixed-use urban redevelopment project, "Slowdown" - a result of cultural production by the city's successful indie rock business entities. While geographic research has previously analyzed urban redevelopment initiated by fine artists, the event of indie rock music being a catalyst for urban redevelopment has never been considered in a geographic scope. By examining the topics of affordable technological tools, Omaha's reduced cost-of-living, and cooperative efforts by city leaders, insight into how an indie rock "scene" can become a successful urban redevelopment catalyst is gained.