This study is made in that it may serve as a basis of guidance of the Draughon's Business College. This problem was selected in the hope that it might contribute something worthwhile to the administrators, teachers, placement directors, and students of Draughon's Business College, Wichita Falls, Texas.

"The purpose of this study is to find what information is available from secondary sources on retail trade areas and to assemble and analyze it so that the information will be of value to those interested in the economy of the area...the following general conclusions are drawn: 1. The Denton retail trade area is primarily agricultual. Indicators of this fact are so many and so definite that there is little doubt but that agriculture and the rural population of the area will affect, to a considerable extent all business activity. 2. In 1947, the Denton retail trade area was not highly industrialized. The trading center is not centrally located within the state of Texas, but several markets are a few miles away. A good supply of labor is available within the area. With the present trend toward decentralization of industry, these facts point toward an expansion of manufacturing in the trade area. 3. In 1948, retailing in the trade center and in the area as a whole indicates a strong retail trade center. 4. The fact that the retail trade center would be a good sampling area for companies introducing new products is indicated by the youth of the population …