A preliminary purpose of this study in the area of business communications was that of determining the status of correspondence improvement in stock life insurance companies in Dallas. However, the major purpose, which stemmed from the preliminary one, was to study intensively the approach used in Great American.

"The purpose of this study was to collect and analyze locational data on all branch maufacturing plants established in Dallas County in 1954, 1955, and 1956; these data were acquired through personal interviews in 1957. For comparative purposes the same data on branch plants established in 1959 were obtained in 1960. The following elements of the locational process were determined and analyzed: 1. Origin and character of the new plants; specifically location of home office, types of products, size and location of the plant in Dallas. 2.locational process, including company personnel assigned the task of locating a suitable site and local agencies assisting in the locational process. 3. reasons for establishing the branch plant 4. factors that influenced management to locate the plant inDallas in preference to any other locations."-- leaf 4.

The investigator made a study of the history, philosophy, method, and operation of centralized purchasing as it now exists for the state-supported institutions in the State of Texas and other selected states (New Hampshire, Montana, Michigan, Nebraska, and Minnesota).

"The purpose of this study is to find what information is available from secondary sources on retail trade areas and to assemble and analyze it so that the information will be of value to those interested in the economy of the area...the following general conclusions are drawn: 1. The Denton retail trade area is primarily agricultual. Indicators of this fact are so many and so definite that there is little doubt but that agriculture and the rural population of the area will affect, to a considerable extent all business activity. 2. In 1947, the Denton retail trade area was not highly industrialized. The trading center is not centrally located within the state of Texas, but several markets are a few miles away. A good supply of labor is available within the area. With the present trend toward decentralization of industry, these facts point toward an expansion of manufacturing in the trade area. 3. In 1948, retailing in the trade center and in the area as a whole indicates a strong retail trade center. 4. The fact that the retail trade center would be a good sampling area for companies introducing new products is indicated by the youth of the population …