This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.

Previous scholarship on labor rhetoric has concentrated on the impact of declining union membership and contemporary activist strategies on the part of unions. The press release is a common form of communication that organized labor employs in order to reach its publics. This study explores the press releases of the Texas State AFL-CIO to determine to what extent this level of labor discourse meets the criteria of a rhetorical genre. This study employs the methodology for generic criticism laid out by Foss for identifying genres. The study concludes that a genre of labor rhetoric exists and that the genre was used extensively to promote the Texas State AFL-CIO as a socially-conscious and politically motivated organization.

This study analyzes the confirmation hearings discourse of Clarence Thomas and George Bush. Language constructs social reality. The United States has a history of racism and this history manifests itself in our language. The discourse of Clarence Thomas and George Bush created a social reality that equated opposition to Thomas' confirmation with racism using rhetorical strategies that included metaphor and narrative construction.

This utilized identification theory to determine if faculty identify with the university and recognize its mission. The study also explored how faculty differentiate between a traditional university and a metropolitan research university. Finally, the study explored whether the faculty consider the University of North Texas to be a Metropolitan Research University. UNT full-time faculty members (N=224) completed questionnaires to indicate their identification with the university and their recognition of the university mission. Analysis showed that faculty have not come to a consensus on the definition of a MRU and that they do not identify with UNT.

This thesis assesses three United States Supreme Court opinions, engaging in an inductive approach to generic criticism, in an attempt to discover whether or not there are similarities and/or differences in these decisions. This study focuses on draft card, flag, and cross burning cases argued before the Court in order to discover the potential genre's characteristics.

This study views the media as a powerful agent which constructs the narratives of political candidates. In order to determine whether the media constructs the narratives of male and female political candidates differently, newspaper articles were analyzed for two 1994 Congressional races, each involving a male and a female candidate (Thurman versus Garlits and Byrne versus Davis). The first research question posed the following question: Does the media devote more coverage to male or female candidates? The next question concerned media endorsements of the candidates. Third, the settings in which the media portrayed the male and female candidates were compared. Finally, differences in the media's attitude toward male and female candidates were analyzed.