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A Study to Determine the Significance of Market Penetration in the Consumer Electronic Products Industry (open access)

A Study to Determine the Significance of Market Penetration in the Consumer Electronic Products Industry

The purposes of this study were to prepare an analysis of the size, growth, structure, and problems of the industry; determine the influence of imports on the general structure of the industry; determine the significance of market penetration to domestic manufacturers, wholesalers, retailers, and foreign manufacturers and importers; and examine the market penetration reporting mechanism, its accuracy, usefulness, promptness in feedback of data, and the advantages and disadvantages of maintaining secrecy of data.
Date: May 1973
Creator: Thornton, Nelson LeRoy
System: The UNT Digital Library