The purpose of the study has been to analyze the rhetoric of Malcolm X with Kenneth Burke's dramatistic pentad in order to gain a better understanding of Malcolm X's rhetorical strategies in providing answers to given situations. One speech, determined to be typical of Malcolm X during the last phase of his life, was chosen for the analysis. It was the speech delivered on December 20, 1964, during the visit of Mrs. Fannie Lou Hamer, Mississippi Freedom Democratic Party candidate for the Senate.

The problem with which this investigation is concerned is that of determining whether or not the history of cigarette advertising in broadcasting developed a pattern from which a model could be abstracted and applied to other product advertisements deemed "controversial" in broadcasting. The history of broadcast cigarette advertising is analyzed in an attempt to abstract a model, The .assumption is made that this model could be capable of predicting future regulation or elimination of broadcast advertising of controversial products.