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A Cross-Culture Study of Color Preferences on a Computer Screen Between Thai and American Students (open access)

A Cross-Culture Study of Color Preferences on a Computer Screen Between Thai and American Students

The purpose of this investigation was to determine the color preference of Thai and American students for text and background computer color combinations. The primary purpose of this study was to determine if there were differences between Thai and American students' computer color combination preferences.
Date: May 1991
Creator: Whattananarong, Krisana
System: The UNT Digital Library