The problem of this study was to document the history of radio station WKY, Oklahoma City, and to locate its place within the development of American radio broadcasting. This thesis divides WKY's history into two periods: 1920 through 1925, the years it was operated by Earl Hull, and 1926 through 1989, after it was acquired by E. K. Gaylord. The purpose of this study was to record the history of the oldest radio station operating west of the Mississippi River, its effect on the broadcast industry in general, and its effect on Gaylord Broadcasting Corporation, the parent organization. The study also explored the innovations. in both programming and engineering that caused the station to grow into one of the most popular radio stations in the Southwest, as well as its decline in recent years.

This study tested the job satisfaction of major market radio station general managers in the aftermath of deregulation. The study consisted of two phases, a quantitative, anonymous, mail survey utilizing the nationally recognized Job Descriptive Index (JDI); and a qualitative follow-up telephone interview. Of 246 general managers solicited, 144 returned usable JDI surveys. The JDI consisted of six separate scales, each measuring satisfaction on a different aspect of the job. The followup telephone interview comprised seven questions designed specifically to explore the effects of broadcast deregulation on the respondents. Two hypotheses were tested. The hypotheses tested for differences in job satisfaction scores between radio station general managers and the normative scores of individuals of similar education and job tenure in other industries. In most of the subscales tested there was no significant difference between the two groups. The qualitative telephone survey found widespread dissatisfaction with the effects of deregulation on the broadcast medium.