The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs.

The proposition that American network television news coverage of sub-Sahara Africa increased substantially after the 1975-76 Angola conflict is examined in this study of the responsiveness of television to changing news values at the international level. News coverage for two thirty-month periods before and after the Angola conflict is compared using data derived from the Television News Index and Abstracts. The study finds that network news coverage of sub-Sahara Africa increased from 0.36 per cent of total news time before the Angola conflict to 4.46 per cent after, indicating that network news coverage is a reflection of the intensity of United States government activity at the international level.