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Revving Up Revenue: Unlocking the Power of Cancellation Policies on Booking Intentions
Over the years, last-minute cancellations and no-shows have presented difficulties for the hospitality sector, negatively affecting hotel operations and revenue. The cancellation policies of hotels have changed significantly as a result. These rules have been modified to act as "price fences" as a result of revenue management strategies used in the hotel industry. This study aims to find out how various cancellation policies impact consumers' perceptions of risk and intent to reserve hotel rooms at various times. The study provides insight into the factors that affect consumer behavior and choices for hospitality goods and services by examining these elements. The results of the study offer some understanding into how hotels and other hospitality businesses can use cancellation policies to customize their marketing strategies to meet consumer needs and preferences while successfully managing revenue and profitability.
Date:
May 2023
Creator:
Vo, Le Bich Ngoc
Object Type:
Thesis or Dissertation
System:
The UNT Digital Library
Discriminative Control of Behavioral Variability in Video Game Play
Creativity can be a useful skill in today's classrooms and workplaces. When individuals talk about creativity, it's unclear what the controlling variables are when we tact behavior as "creative." Research in understanding the processes behind behaviors that are considered "creative" would assist in identifying functional relations and provide insight on how to teach creativity. Since creativity is often described as doing something different from the norm, behavioral variability may be a potential aspect of creativity. This study aimed to replicate previous findings by investigating the effects of discrimination training in a multiple schedule of varied and repetitive responding in the context of a video game. Participants played through a 2D online video game made in Bloxels. Different alternating-colored platforms served as the discriminative stimuli for the vary and repeat components. Three parameters of variability were measured (e.g., left jumps, right jumps, and double jumps). The results of the study indicate that participants were able to learn the discrimination of when to repeat and vary their responses depending on which colored platform they encountered.
Date:
May 2023
Creator:
Arias, Gabriela Isabel
Object Type:
Thesis or Dissertation
System:
The UNT Digital Library