A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach (open access)

A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach

This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.
Date: May 1998
Creator: Barton, Mica Waggoner
System: The UNT Digital Library
Mediated chameleons: An integration of nonconscious behavioral mimicry and the parallel process model of nonverbal communication. (open access)

Mediated chameleons: An integration of nonconscious behavioral mimicry and the parallel process model of nonverbal communication.

This study explored the state of art education in Turkey as revealed by pre-service art education university instructors, and the potential of incorporating visual culture studies in pre-service art education in Turkey. The instructors' ideas about visual culture, and popular culture, the impact it might have, the content (objects), and the practices within the context of Turkey were examined. Visual culture was examined from an art education perspective that focuses on a pedagogical approach that emphasizes the perception and critique of popular culture and everyday cultural experiences, and the analysis of media including television programs, computer games, Internet sites, and advertisements. A phenomenological human science approach was employed in order to develop a description of the perception of visual culture in pre-service art education in Turkey as lived by the participants. In-person interviews were used to collect the data from a purposive sample of 8 faculty members who offered undergraduate and graduate art education pedagogy, art history, and studio courses within four-year public universities. This empirical approach sought to obtain comprehensive descriptions of an experience through semi-structural interviews. These interviews employed open-ended questions to gather information about the following: their educational and professional background; their definitions of art education and …
Date: May 2009
Creator: Beatty, Keturi D.
System: The UNT Digital Library
This is Your Brain on Football: Making Sense of Parents' Decision to Allow Their Child to Play Tackle Football (open access)

This is Your Brain on Football: Making Sense of Parents' Decision to Allow Their Child to Play Tackle Football

Parents make decisions on behalf of their children on a daily basis. Some parents in the United States face the unique decision of whether or not to allow football participation for their child at a very young age. Using sensemaking theory, I examined how parents assessed the risks involved in making the decision to allow their child to play tackle football. I interviewed 24 participants in the form of 12 parental couples who had children playing middle school football and coded their responses to identify themes and strategies for risk assessment. Themes that emerged were decision-agency (parent and child agency), risk assessment (downplaying risk, acknowledgement of risk with rationalizations, zero risk assessment), and decision-making concepts (cultural influence, familial identity, social influences, information sources). I expanded on the sensemaking supposition of individual identity by arguing that familial identity can also impact decision-making. A key finding to this study was the typology of parents that emerged including football families-parent agency, hesitant family- parent agency, and child focused family-child agency. The type of family reflected families' reception to community culture, impact of social influence, and openness to information sources. Family type also impacted the risk assessment process and belief of control over outcomes …
Date: May 2018
Creator: Boneau, Rebecca Dunnan
System: The UNT Digital Library
This Isn't About Me: Communication Privacy Management Theory and Public Confession (open access)

This Isn't About Me: Communication Privacy Management Theory and Public Confession

Individuals at the DFW Church publicly confess intensely personal information, such as drug and alcohol addiction, spousal and child abuse, stripping, and sexual abuse. Using communication privacy management theory (CPM), I examined the way individuals at the DFW Church manage their private information, how they make disclosure decisions, and how they manage boundaries around their private information. I interviewed 13 individuals who participated in public confession, and coded their responses to identify the common themes and tactics for making disclosure decisions. Through this process, I pioneer the application of CPM to examine public disclosure events, rather than dyadic or small group disclosures. I also expand our current understanding of motivations for disclosure; rather than focusing on selfish or therapeutic motivations, participants want to encourage others through their disclosure. In terms of boundary management, individuals at the DFW Church believe that God owns part, or all, of their information; thus, disclosing their pasts is "not about them." Participants construct a new identity through their testimony narrative, effectively putting the old person in the past and presenting a new, Christian identity to the church body for group approval. In this context, confessing a negative behavior becomes a way to build a positive …
Date: May 2013
Creator: Brittain, Kära Ann Caskey
System: The UNT Digital Library
Re-Branding Palliative Care: Assessing Effects of a Name Change on Physician Communicative Processes During Referrals (open access)

Re-Branding Palliative Care: Assessing Effects of a Name Change on Physician Communicative Processes During Referrals

Although provision of palliative care on the United States is growing, referrals to the service are often late or non-existent. The simultaneous care model provides a blueprint for the most progressive form of palliative care, which is palliation and disease-oriented treatments delivered concurrently. Research indicates the existence of a widespread misconception that associates palliative care with imminent death, and some organizations have chosen to re-brand their palliative care services to influence this perception. The goal of this study was to assess the effects of a name change from palliative care to supportive care on the communicative process during referrals to the service.
Date: May 2011
Creator: Burt, Stephanie
System: The UNT Digital Library
Incorporating Flow for a Comic [Book] Corrective of Rhetcon (open access)

Incorporating Flow for a Comic [Book] Corrective of Rhetcon

In this essay, I examined the significance of graphic novels as polyvalent texts that hold the potential for creating an aesthetic sense of flow for readers and consumers. In building a justification for the rhetorical examination of comic book culture, I looked at Kenneth Burke's critique of art under capitalism in order to explore the dimensions between comic book creation, distribution, consumption, and reaction from fandom. I also examined Victor Turner's theoretical scope of flow, as an aesthetic related to ritual, communitas, and the liminoid. I analyzed the graphic novels Green Lantern: Rebirth and Y: The Last Man as case studies toward the rhetorical significance of retroactive continuity and the somatic potential of comic books to serve as equipment for living. These conclusions lay groundwork for multiple directions of future research.
Date: May 2010
Creator: Castleberry, Garret
System: The UNT Digital Library
Connecting the Circuit:  Analyzing Jurors' Cognitive Gaps and Damage Awards in Patent Infringement Trials (open access)

Connecting the Circuit: Analyzing Jurors' Cognitive Gaps and Damage Awards in Patent Infringement Trials

Patent litigation is notorious for the technicality of evidence and the rhetoric of experts. Citizens selected to serve on the jury have no specialized training and have rarely been exposed to the technology or the patent process. This study provides insight into the field of jury decision-making in complex patent cases by analyzing the cognitive gaps and the tactics used by jurors to minimize them. Additionally, the study examines the justifications for the damage awards jurors provide. This analysis focused on jurors engaged in mock trial patent deliberations. The story model and sensemaking theory serve as the theoretical framework of this research and provide a structure for support and a lens for analysis. The results indicate that jurors rely on three distinct and dichotomous topologies when navigating cognitive gaps. Searching for answers either individually or as a group, relying on lists or stories, and turning to facts or emotions, jurors navigate through their uncertainty. Through the line-by-line analysis of mock jury transcriptions, three continuums regarding damage justifications emerged. Jury members found themselves navigating uncertainty versus certainty, rationality versus irrationality, and facts versus emotions. The theoretical implications broaden the story model to include cognitive gaps in all phases and increase the …
Date: May 2013
Creator: Drescher, L. Hailey
System: The UNT Digital Library
An Analysis of Gay/Lesbian Instructor Identity in the Classroom (open access)

An Analysis of Gay/Lesbian Instructor Identity in the Classroom

In this project I explore the connection between cultural and personal identity in the college classroom. Respondent interviews were conducted using open-ended questions, which began with a broad picture of the role the instructor played in the classroom and then focused more specifically on the issue of sexual orientation and the choices to disclose or not disclose orientation in the classroom. Thematic analysis was used to examine the interviews, upon the completion of the interviews being transcribed. RQ1: Do gay and lesbian instructors disclose their sexual orientation in the classroom? From this question, four themes emerged. These themes were disclosure not relevant, out of the classroom disclosure, students just know, and disclosure in the classroom. RQ2: What reasons do gay and lesbian instructors give for disclosing their sexual orientation in the classroom? Two themes, fears of disclosure and holding back, transpired from this question. RQ3: How do gay and lesbian instructors foster diversity in the classroom related to sexual orientation? Four themes were exposed from the question, and these themes were paradox of diversity, passing, mentoring, and identity not sexuality.
Date: May 2008
Creator: Giovanini, Heather
System: The UNT Digital Library
The Relationships Among Whistle-blowing, Retaliation, and Identity: a Narrative Analysis (open access)

The Relationships Among Whistle-blowing, Retaliation, and Identity: a Narrative Analysis

Existing whistle-blower research has found that retaliation affects the whistle-blowing process. However, there is little literature focusing on the personal and emotional effects that retaliation can have on the whistle-blower’s life. Furthermore, while whistle-blowing has been studied in various organizational contexts, both public and private, virtually no research exists on whistle-blowing in the context of the public school system. This study examines the effects of the whistle-blowing process, specifically the effects of retaliation, on the life of the whistle-blower through a narrative identity construct in the context of the Texas Public School System. This study utilizes narrative analysis to understand the relationship between retaliation and the whistle-blowers’ narrative identity. the analysis reveals that whistle-blowers’ decisions to disclose instances of wrong-doing are motivated by their desired narrative identities. Furthermore, this study shows that retaliation has the greatest effect when it directly attacks the whistle-blowers’ identities.
Date: May 2012
Creator: Gravley, Dianne Yvonne
System: The UNT Digital Library
Faculty Identification: Effects on Culture in a Metropolitan Research University (open access)

Faculty Identification: Effects on Culture in a Metropolitan Research University

This utilized identification theory to determine if faculty identify with the university and recognize its mission. The study also explored how faculty differentiate between a traditional university and a metropolitan research university. Finally, the study explored whether the faculty consider the University of North Texas to be a Metropolitan Research University. UNT full-time faculty members (N=224) completed questionnaires to indicate their identification with the university and their recognition of the university mission. Analysis showed that faculty have not come to a consensus on the definition of a MRU and that they do not identify with UNT.
Date: May 1999
Creator: Gray, Marlene E.
System: The UNT Digital Library
A Correlative Study of Gender and Social Style. (open access)

A Correlative Study of Gender and Social Style.

This study examines the concepts of social style and gender to determine if a relationship exists between the two constructs. The hypotheses suggested a direct relationship between the categories of the BSRI (masculine, feminine, androgynous, and undifferentiated) and the Social Style Analysis (driver, amiable, expressive, and analytical). Ninety-four participants completed two self-report surveys. Chi-square analysis performed on the data found a significant relationship between feminine and amiable as well as androgynous and expressive. While the analysis suggested that masculine/driver and undifferentiated/analytical were not independent, the relationship found was not significant.
Date: May 2002
Creator: Gross, Amanda
System: The UNT Digital Library
Speaking up: Applying the Theory of Planned Behavior to Bystander Intervention in Racism (open access)

Speaking up: Applying the Theory of Planned Behavior to Bystander Intervention in Racism

Because racism remains a significant issue in society, and many victims of racism do not speak up for themselves when faced with racism, it is important to explore how witnesses to racist events may react and intervene upon observing racism toward others. Thus, the current study explored how participants (bystanders) reacted verbally to racist comments made by a confederate during a partner activity, as well as how participants discussed their reactions in post-interviews. Forty college students participated in the study, and three of the participants verbally intervened upon hearing the racist statements. Ajzen's theory of planned behavior was utilized as a framework, and examination of the results indicated that components of the theory as well as social constructions of racism and appropriateness of intervention behaviors affect intervention outcomes. Theoretical, methodological, and practical implications, as well as suggestions for future research are included.
Date: May 2010
Creator: Hall, Camille Ashley
System: The UNT Digital Library
Teaching Past the Test: a Pedagogy of Critical Pragmatism (open access)

Teaching Past the Test: a Pedagogy of Critical Pragmatism

Existent scholarship in communication studies has failed to adequately address the particular pedagogical context of current public secondary education within the United States. While communication studies has produced a great deal of scholarship centered within the framework of critical pedagogy, these efforts fail to offer public high school teachers in the U.S. a tenable alternative to standardized constructs of educational communication. This thesis addresses the need for a workable, critical pedagogy in this particular educational context as a specific question of educational communication. a theorization of pedagogical action drawing from critical pedagogy, pragmatism, and communication studies termed “critical pragmatism” is offered as an effective, critical counter point to current neoliberal classroom practices in U.S. public secondary schools.
Date: May 2012
Creator: Jordan, Jason
System: The UNT Digital Library
Learner-to-Learner: Refocusing the Lens of Educational Immediacy (open access)

Learner-to-Learner: Refocusing the Lens of Educational Immediacy

As the current body of instructional communication research focuses primarily on the relationship between teacher and learner, three studies investigating the relationship between learners were completed in order to better understand how student motivation and learning are influenced by learner-to-learner immediacy behaviors within the college classroom environment. Study I resulted in an extensive list of both positive and negative verbal and nonverbal immediacy behaviors commonly used by learners. Study II required the comparison of the behaviors identified in study one to existing measures of teacher to learner immediacy behaviors, producing a new measure focusing on learner-to-learner immediacy. Following a pilot survey, the reliability of this new measure was determined through face validity and factor analysis, producing the Learner-to-Learner Immediacy Behavior Scale. In Study III, the Learner-to-Learner Immediacy Behavior Scale was combined with Christophel's 1990 Immediacy Behavior Scale, Cognitive Learning Scale, Affective Learning Scale, and Trait and State Motivation Scales and administered to 273 undergraduate students to test the affects of common learner-to-learner immediacy behaviors on student state motivation, affective learning, and perceptions of cognitive learning loss. Multiple regression analyses indicated learner-to-learner immediacy as functioning similarly to teacher-to-student immediacy when mediated through state motivation in its influence on student affective learning …
Date: May 2009
Creator: Keller, Christine Ida
System: The UNT Digital Library
Milk machines: Exploring the breastfeeding apparatus. (open access)

Milk machines: Exploring the breastfeeding apparatus.

Arguing that current discourse surrounding breastfeeding and the lactating body promotes management of the female body, I attempt to devise an explanation of the breastfeeding apparatus and its strategies. In this study, the strategies include visual and linguistic representations of breastfeeding through art, promotional materials for advertisement and recommendations from the medical community, and the language used in the legal protection of breastfeeding. Using a rhetorical lens, I explore how these varied junctions operate within the breastfeeding apparatus and how breastfeeding is both a product of and a product in the technology. I seek to find what else is at work and how breastfeeding functions as a discursive element in its own right, allowing it to function as an apparatus for control. Finally, I question the potential for resistance in breastfeeding, asking if the lactating body has options, or is the subject so policed and managed that decisions are dictated by the breastfeeding apparatus.
Date: May 2008
Creator: Kimball, Karen Yeager
System: The UNT Digital Library
"Where Do We Go From Here?" Teaching a Generation of  Nclb Students in College Classrooms (open access)

"Where Do We Go From Here?" Teaching a Generation of Nclb Students in College Classrooms

Since the passing of No Child Left Behind Act in 2001, the United States' secondary education system has undergone significant changes. In this study, I discuss the ways in which the law has encouraged the normalization of standardized testing and aim to answer two primary research questions. RQ1: What do college students and their instructors identify as the key challenges that arise as students educated under NCLB begin college coursework, and how does each group address these challenges? RQ2: What strategies do the actors and spect-actors in a Forum Theatre production arrive at for addressing the challenges faced by college instructors and their students who have completed their secondary education under No Child Left Behind? To answer the initial research question, I conducted focus group interviews with instructors and students at the University of North Texas to understand the challenges each faces in the classroom. To answer the second research question, I compiled narratives from the focus group interviews along with other materials into a performance script that concluded with scenarios based in Augusto Boal's Forum Theatre techniques. In live performance events audience members rehearsed strategies for addressing the challenges that instructors and students face in classrooms through performance. Following …
Date: May 2013
Creator: Lovoll, Andrea K.
System: The UNT Digital Library
Exploring the Narrative and Family Identity Constructions of Adult Children with Visible Disabilities (open access)

Exploring the Narrative and Family Identity Constructions of Adult Children with Visible Disabilities

Using communicated narrative sense-making model and discourse-dependence, the present study examined the retrospective narratives parents told their adult children with visible disabilities in order for them to make sense of their disabilities in their families and to build personal identity. Eleven participants ages 18 to 30 with visible disabilities participated in the study and told retrospective narratives while also relying on internal boundary management strategies to communicate in the family about disability. The results indicated that two narrative content themes emerged: limiting narratives and positive/normalizing narratives. Additionally, a narrative shift was found in narrative structure as some participants got older. Implications for family communication and disabilities, as well as for CNSM and discourse-dependence, are discussed. Finally, future research directions are discussed.
Date: May 2022
Creator: Lyssy, Kendal
System: The UNT Digital Library
From "Living Hell" to "New Normal":  Illuminating Self-Identity, Stigma Negotiation, and Mutual Support among Female Former Sex Workers (open access)

From "Living Hell" to "New Normal": Illuminating Self-Identity, Stigma Negotiation, and Mutual Support among Female Former Sex Workers

Women in the sex industry struggle with emotional turmoil, drug and alcohol addiction, poverty, and spiritual disillusionment. Their lived experiences as stigmatized individuals engender feelings of powerlessness, which inhibits their attempts to leave the sex industry. This study illuminates how personal narratives develop throughout the process of shedding stigmatized identities and how mutual support functions as a tool in life transformation. Social identity theory and feminist standpoint theory are used as theoretical frameworks of this research, with each theory adding nuanced understanding to life transformations of female former sex workers. Results indicate that women in the sex industry share common narratives that reveal experiences of a "Living Hell", transitional language, and ultimate alignment with traditional norms. Implications of SIT and FST reveal the role of feminist organizations as possible patriarchal entities and adherence to stereotypical masculine ideology as an anchoring factor in continued sex work.
Date: May 2008
Creator: Mayer, Jennifer L.
System: The UNT Digital Library
Nontraditional name changes for men: Attitudes of men and women. (open access)

Nontraditional name changes for men: Attitudes of men and women.

Recently, some men have taken their wives' last names upon marriage rather than following tradition. The goal of this study was to examine the attitudes that men and women have toward these nontraditional men. Ideological hegemony and social identity theory comprised the framework for examining participants' beliefs. A survey first elicited participants' extant sexist beliefs about men and the characteristics of a nontraditional man compared to a traditional man. An open-ended question further explored participants' opinions. The results indicated that benevolent sexism influences respondents' attitudes towards nontraditional men and that most respondents view nontraditional men as more nurturing and committed to their marriage than traditional men. The results further revealed a dichotomy of positive and negative attitudes towards nontraditional men indicating that society's feelings about nontraditional men are changing.
Date: May 2008
Creator: Millspaugh, Jennifer Diane
System: The UNT Digital Library
In good communication and in bad: A study of premarital counseling and communication skills in newlywed couples. (open access)

In good communication and in bad: A study of premarital counseling and communication skills in newlywed couples.

This study examined the effects of premarital counseling on newlywed communication. It was predicted that individuals who had participated in premarital counseling would have lower levels of demand/withdrawal communication and higher levels of spousal support. The effects of the format of the counseling were also examined. Individuals who had been married less than two years completed a survey measuring their marital satisfaction, levels of demand/withdraw, and perceived spousal support. Social learning theory was used as a theoretical lens. Results suggested that participating in premarital counseling has no affect on newlywed communication. Newlyweds who had been exposed to a group format during their counseling had higher marital satisfaction than those who had just participated in a one-on-one format with a counselor.
Date: May 2009
Creator: Norvell, Karen
System: The UNT Digital Library
The Differences in the Media Constructions of the Narratives of Male and Female Political Candidates (open access)

The Differences in the Media Constructions of the Narratives of Male and Female Political Candidates

This study views the media as a powerful agent which constructs the narratives of political candidates. In order to determine whether the media constructs the narratives of male and female political candidates differently, newspaper articles were analyzed for two 1994 Congressional races, each involving a male and a female candidate (Thurman versus Garlits and Byrne versus Davis). The first research question posed the following question: Does the media devote more coverage to male or female candidates? The next question concerned media endorsements of the candidates. Third, the settings in which the media portrayed the male and female candidates were compared. Finally, differences in the media's attitude toward male and female candidates were analyzed.
Date: May 1998
Creator: Paschal, Lori L. (Lori Lynne)
System: The UNT Digital Library
"He's a Human, You're a Mermaid": Narrative Performance in Disney's The Little Mermaid (open access)

"He's a Human, You're a Mermaid": Narrative Performance in Disney's The Little Mermaid

Disney animation represents a powerful source of economic and cultural production. However, following the death of Walt Disney, the animation division found itself struggling to survive. It was not until the 1989 release of the hugely successful animated film The Little Mermaid that Disney would reclaim its domination among children's cultural producers. Additionally, The Little Mermaid inaugurated a shift in Disney's portrayals of gender as the company replaced the docile passive princess characteristic of its previous animated films with a physically active and strong willed ambitious heroine. Grounded in an understanding of Disney's cultural significance as dominant storyteller, the present study explores gender in The Little Mermaid by means of narrative performativity. Specifically, I analyze the film's songs "Part of Your World," "Under the Sea," and "Poor Unfortunate Souls" as metonymic narrative performances of gender that are (1) embodied, (2) materially situated, (3) discursively embedded and (4) capable of legitimating and critiquing existing power relations.
Date: May 2010
Creator: Polanco, Raquel
System: The UNT Digital Library
Purification Rhetoric: A Generic Analysis of Draft Card, Flag, and Cross Burning Cases (open access)

Purification Rhetoric: A Generic Analysis of Draft Card, Flag, and Cross Burning Cases

This thesis assesses three United States Supreme Court opinions, engaging in an inductive approach to generic criticism, in an attempt to discover whether or not there are similarities and/or differences in these decisions. This study focuses on draft card, flag, and cross burning cases argued before the Court in order to discover the potential genre's characteristics.
Date: May 1995
Creator: Pollard, Donald Kent
System: The UNT Digital Library
Enacting Racism: Clarence Thomas, George Bush, and the Construction of Social Reality (open access)

Enacting Racism: Clarence Thomas, George Bush, and the Construction of Social Reality

This study analyzes the confirmation hearings discourse of Clarence Thomas and George Bush. Language constructs social reality. The United States has a history of racism and this history manifests itself in our language. The discourse of Clarence Thomas and George Bush created a social reality that equated opposition to Thomas' confirmation with racism using rhetorical strategies that included metaphor and narrative construction.
Date: May 1995
Creator: Ramsey, Evelyn Michele Eaton
System: The UNT Digital Library