Degree Department

Month

A History of Station WRR: Pioneer in Municipally Owned Radio (open access)

A History of Station WRR: Pioneer in Municipally Owned Radio

This study presents an overall history of WRR, the first municipally owned radio station and describes the problems it encountered by competing in a commercial Dallas market. The study marks the establishment of WRR in 1920 as a signal transmitter for the Dallas Fire Department, its transition to an entertainment station, the addition of WRR-FM, retirement of long-time Station Manager Durward J. Tucker, heavy financial losses, public complaints, format changes, and the sale of the station. A final chapter provides a summary and recommendations for further study, and concludes that WRR should have left the commercial market when its revenue and ratings began to decline.
Date: May 1978
Creator: Sachs, Robin Leslie
System: The UNT Digital Library