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An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector
Community-Based Logistics and Supply Chain Management: Developing, Testing and Validating Conceptual Models
The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising
Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination
Connective Technology Adoption in the Supply Chain: The Role of Organizational, Interorganizational and Technology-Related Factors.
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Creating Supply Chain Resilience with Information Communication Technology
Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions
Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit
The Impact of End-user Decision-making in the Supply of Public Transportation
Consumer Perception of Brand Equity Measurement: a New Scale
Understanding Antecedents and Outcomes of Co-Creation in Service Innovation Setting
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