Worker Displacement by Artificial Intelligence (AI): The Impact of Boundary-Spanning Employees

Limited literature examines the impact of the displacement of boundary-spanning employees artificial intelligence (AI). Scholars and practitioners appear focused on tangible benefits of AI adoption, and do not seem concerned by any less tangible and possibly untoward implications of worker (particularly boundary-spanning worker) displacement. My dissertation addresses this gap in the literature. In Essay 1, a qualitative study is performed to anchor the research on the appropriate ethnographic setting, the firms where this displacement phenomenon is taking place, by utilizing the Straussian grounded theory approach. The outcome of iterative coding of the first order data collected from the interviews and content analysis is a conceptual framework which amongst other findings shows how the unique competences of boundary-spanning employees and those of AI are best suited for different spectra of interorganizational collaborative activities. In Essays 2 and 3, I investigate major themes that emerged from Essay 1 utilizing quantitative and qualitative research methods in both studies. Initially I test research models using structural equation modelling on practitioner survey data, after which I probe further via focused interviews to better understand the survey results. The two papers allow us to put forth several theoretical and managerial contributions, specifically emphasizing the positive essential …
Date: May 2023
Creator: Ekezie, Uchenna P.
System: The UNT Digital Library

Freight Forwarder Satisfaction: A Conceptualization and an Empirical Test of Effect on Airport Customer Loyalty and Competitiveness

In 2018, global gross domestic product (GDP) was US$86.3 trillion, and almost a quarter of that value was due to international trade with a value of US$19.6 trillion. Air cargo accounts for about 35 percent of that trade value (approximately US$6.86 trillion). Moreover, from the perspective of the airport sector, air cargo revenue contributes between 20 to 70 percent of airport revenue. The global airport revenue for freight in 2018 was US$250 billion. Despite the interest and research activities surrounding competition and competitiveness of airports and specifically among airlines and passengers, it appears scholars have overlooked research concerning the competitiveness of airports when it comes to air cargo. This study attempts to fill the gap in the supply chain and logistics literature by putting forward a framework and ultimately operationalizing the framework highlighting the pivotal role of air cargo in the supply chain domain and within the global economy. Specifically, the framework is operationalized within the freight forwarding air cargo supply chain domain – providing insight into this important yet understudied phenomenon. The population of interest is freight forwarders from the Dubai International Airport, United Arab Emirates. The Middle East represents 18 percent of the world's air cargo volume and …
Date: May 2021
Creator: Almofeez, Sarah Ibraheem
System: The UNT Digital Library
Corporate Social Responsibility and Brand Equity: Insights to Global, Luxury, and Co-Creation Brand Building Strategies (open access)

Corporate Social Responsibility and Brand Equity: Insights to Global, Luxury, and Co-Creation Brand Building Strategies

Given the growing number of socially conscious and ethical consumers, brands have been taking a strategic approach to corporate social responsibility (CSR) by integrating socially responsible activities into the brand's core value proposition in order to remain relevant in the marketplace and drive brand equity. Extant research on CSR has investigated its effect on various consumer behavior outcomes. However, from a brand-building perspective, there is still a lack of understanding on how to effectively leverage CSR, and not enough directions on how to overcome its challenges in order to build brand equity. Therefore, through three essays, the objective of this dissertation is to provide a deep understanding of the effect that CSR has on brand equity while revealing brand-building strategies that can be implemented to effectively leverage CSR, specifically within the (1) global, (2) luxury, and (3) co-creation contexts.
Date: May 2020
Creator: Muniz, Fernanda
System: The UNT Digital Library