This study analyzes the apologies presented by Intel Corporation as a response to the Pentium™ microprocessor controversy. Dr. Andrew Grove's November 27,1994, Internet posting to the comp.sys.intel usegroup and Intel's December 20,1994, press release are analyzed using the methods of genre criticism. Further, a situational analysis is presented of the exigence and the audience. The exigence is represented by the relationship of society to technology while the audience is Internet users. This analysis attempts to demonstrate how situational factors constrain discourse related to technological flaws.