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An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector
Explaining Buyer Opportunism in Business-to-Business Relationships
Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires
Toward a Theory of Consumer Attitudes Regarding Products of Foreign Origin: a Multiattitude Expectancy-Value Approach
A Computer Simulation of an International Marketing Environment
Characteristics of Purchasing Managers That Influence Preferences to Enter Buyer-Seller Partnerships by Single Sourcing
The Role and Contributions of Independent Sales Representatives in the Relationship Between Merchandise Suppliers and Small Retailers: Dynamic Interactions in the Channel
Factors Associated with Salespersons' Use of Influence Tactics and Their Outcomes : An Exploratory Study
An Exploratory Study of the Information Search Stage of the Consumer Decision Process: Based on Elderly Consumers' Selection of a New Housing Bundle
Continuity Expectations in Vertical Marketing Systems: a Dyadic Perspective of Domestic and International Franchising
The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising
Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination
Connective Technology Adoption in the Supply Chain: The Role of Organizational, Interorganizational and Technology-Related Factors.
Use Restricted to the UNT Community.
An Investigation of the Differential in Consumer Behavior of the Working Woman as Opposed to the Non-Working Woman, and the Resulting Impact on the Performance of Marketing Functions and Institutions
Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit
Consumer Perception of Brand Equity Measurement: a New Scale
A Study to Determine the Significance of Market Penetration in the Consumer Electronic Products Industry
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