The purpose of this project was to develop and recommend a strategic planning model that can be used by music executives in their management of music programs in institutions of higher education. Specifically, the study sought to (1) determine the aspects which influence the planning process, that are unique to the administration of a music program in institutions of higher education, and (2) develop a model that incorporates the major concepts of strategic planning and that can be applied to the planning process in music programs in institutions of higher education.