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An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market
Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising
Consumer Perception of Brand Equity Measurement: a New Scale
An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption.
Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers
An Empirical Investigation of the Structural Form and Measurement Validity of the Hill Inventory
An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers
An Examination of the Nature of a Problematic Consumer Behavior : Compulsive Purchasing as a Learned Adaptive Response, Addiction, and Personality Disorder
Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use
A Computer Simulation of an International Marketing Environment
Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations
Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions
A Study of the Functions Performed by Store Managers in Chain Supermarkets
A Study of Selected Savings and Loan Clubs and Their Marketing Functions, with Implications of the Club Concept for the Savings and Loan Industry and for Manufacturers and Middlemen of Certain Consumer Goods and Services
A Descriptive Study of Offended Responses to Nudity in Print Advertising Targeted to Women
Commercial Motor Vehicle Driver Safety: An Application of Ethics Theory
The Industrial Representative's Perception of the Impact of Managerial Control Systems on Performance
An Interpretive and Postulational Model for Perception and Adoption of Innovation
Antecedents of Power in the Distribution Channel : A Transaction-cost Perspective
An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector
No-thought Shopping: Understanding and Controlling Nonconscious Processing in Marketing
An Exploratory Empirical Investigation of Information Processing among Incubator-Housed Manufacturers during Channel Member Selection
An Investigation of the Perception of Delivered Quality at Different Levels of Organizational Hierarchy in Services
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