This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting information to the community. The hypotheses were tested by a t test and rejected. Publics' attitudes were homogeneous. It was concluded that the Bowie News reflects consensus opinion within the community and is a trusted news source.

The problem this investigation deals with is how The Echo functions as a communication vehicle within the TDC. Information was gathered through visits, interviews and a questionnaire. Organization is as follows: Chapter I, introduction, Chapter II, history and development; Chapter III, analysis of questionnaire data; Chapter IV, content; Chapter V, summary and conclusions. The study found that The Echo is often the sole source of TDC information to inmates, frequently aids administrators in providing inmates with information, provides an outlet for creativity, and enjoys little censorship. The report concludes that The Echo is an effective information medium, and that future study is possible in the role of the prison press in influencing rehabilitation, its contact with the outside public, and in inmate-produced magazines and journals.

The objective of this study is to identify newspapers who supported or opposed portions of the New Deal from 1932 to 1938. Nine newspapers from various geographic areas were consulted. Chapter II discusses the 1932 campaign, in which all newspapers supported Roosevelt. Chapter III discusses the First New Deal, in which widespread support was evidenced. Chapter IV discusses the Second New Deal, in which criticism appeared. Chapter V discusses the 1936 campaign, in which only one newspaper opposed Roosevelt. Chapter VI discusses three post-1936 issues. The study determined that Texas newspapers became more critical during the 1930s. The central hypothesis, that urban newspapers were more critical of urban measures and rural newspapers of rural measures, was rejected.

The problem involved in this study was to determine the success or failure of the use of the editorial in achieving a goal, specifically, editorials by Ray P. Holland in favor of the Migratory Bird Conservation Act of 1929 and the Migratory Bird Hunting Stamp Act of 1934. Editorials from the Bulletin of the American Game Protective Association and Field and Stream were classified into categories to show an editorial position over a selected time period. Material from the permanent collection of the Holland library at Wesleyan University and family information was used to record a biography of Holland's achievements. The study shows that Holland's contributions in journalism will stand as a benchmark to ensuing generations of journalists who seek to realize their goals through the proper use of the editorial.

Freedom of the press in Thailand fluctuates greatly, depending upon the government in each period. Newspapers have been suppressed since the monarchy political system was changed to democracy in 1932. Several kinds of suppression were imposed in each period which showed that the country, in reality, was under a military dictatorship. This study is a summary of the government control of the press since 1932. The study was divided into five chapters, including the introduction, background of the press and politics in Thailand, style and characteristics of Thai newspapers, government control from 1932 to 1963, and the conclusions and recommendations for further study.

The purpose of this study was to examine the attitudes of journalism students in Dallas high schools toward the meanings and images of journalism careers. Eleven out of eighteen Dallas high schools participated. A total of 211 respondents, 145 females and 66 males, completed the questionnaire. The first part of the analysis involved the comparison through percentage tables illustrating the similarities and differences of the groups. The second part of the analysis involved the semantic differential scales and the mean profile comparisons for the groups. Although the seven branches of journalism did differ significantly from one another, the male and female subjects did not differ significantly in their meanings of the concepts.

The study focused on the positive or negative direction shown in 57 articles from ten English-language magazines covering the 1973 military coup in Chile, September 1 to December 31, 1973, inclusive. Magazines chosen were from the fields of news, religion, opinion, and business. Direction was determined by comparing individual thought units within articles against a category table comprising mutually exclusive pairs of thought units. Directional value of each article was determined by positive and negative ratios. Results showed a wide variation in scores, with news magazines adhering most closely to the objective ideal. Recommendations for further study included long-term study of single magazines or classes of magazines for direction, and an expanded mathematical analysis.

The study determines and evaluates changes in the 10:00 p.m. newscasts of the Dallas-Fort Worth network affiliates following personnel and ownership changes, and a reduction in length of one station's newscast. Scripts and audio recordings of the newscasts were collected during four-week periods before and after the changes. The data were analyzed and supplemented with interviews conducted with the stations' news directors and producers. Conclusions drawn were that ownership changes had more impact on the presentation of the news than on its content, changes in anchormen and producers had more effect on presentation than on content, and a reduction in news time caused changes in the content of a television newscast.

The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned. The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summary, conclusions, and recommendations. The data revealed the typical subscriber as having a mean age of 28.7, some college education, and higher than $10,000 yearly income. He obtains both exclusive and supplementary information from Iconoclast, and considers it an important but biased news source.

This study determined attitudes held by television reporters nationwide toward PR practitioners' demonstrated knowledge of the technical side of television news. Findings. that emerged from the study were: 1. Television reporters were undecided whether practitioners needed an educational background in PR, and believed they needed an educational but not a professional background in television reporting. 2. They believed practitioners knew too little and should improve their knowledge, and that practitioners' employers would benefit therefrom. 3. They valued the assistance of practitioners. 4. There were moderate degrees of off-the-job contact and interest therein. 5. They divided evenly on the question concerning practitioners' specific demonstrated knowledge of the technical side of television news.

This study is concerned with determining whether the Turkish newspaper, Cumhuriyet, and the Greek newspaper, To Vima, differed in their coverage of the 1974 Cyprus crisis, Issues of the newspapers covering the period, July 16-August 31, 1974, were examined, News items related to the crisis were categorized as hard news, soft news, editorials, and illustrations. Totals for each category were measured in column inches and converted to percentages of total available space in each newspaper, Categories were added to obtain total coverage of the crisis by each newspaper. This study concludes that Cumhuriyet devoted proportionately more coverage to the crisis than To Vima, in both total coverage and all news categories.

This thesis set out to evaluate and compare two communism cation channels at Southland, the company magazine and the grapevine. Data were obtained through a survey in the Summer, 1975, magazine. Following an introduction, explanation of data-collection procedure of the survey, overview of communication in formal and informal organizations, and analysis of the survey data, conclusions were drawn that the magazine is an effective formal communication tool, but that it cannot serve all the formal communication needs of the company, and that expansion of the company's formal communication program is needed. Even so, the formal communication tool, The Southland Family, remains a more effective channel of.communication than the grapevine.

This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusions. Some conclusions that emerged from this study include: 1. Suburban newspapers have small editorial staf fs. 2. Eight of the newspapers altered their content. 3. The changes helped them maintain or increase their circulation. 4. All of the editors responding to the questionnaire said that local news and sports are their primary goals.

The problem of this study was to determine how, and to what degree, a representative contemporary special interest magazine projected editorial, advertising, circulation, and financial obligations prior to publication and during its infancy. In essence, how did a representative nonsubsidized city magazine identify a marketable audience, resolve advertising and circulation policies, and meet financial obligations? Specifically, this study explored--in six chapters--the mechanics of pre- and post-publication planning at D, The Magazine of Dallas, which began publication in October, 1974. This study determined that twelve common denominators are essential, but are not necessarily a guarantee, for the success of a planned or newly introduced nonsubsidized special interest magazine.

This study examines and analyzes the treatment accorded Alger Hiss by the American press from August 3, 1948, to January 25, 1950. Information sources included the forty-one newspaper articles submitted by Hiss's attorneys in their motion for a change of venue at the second trial, and those sections of books, newspapers, and magazine articles relative to the press's coverage of the case. Six chapters cover the changing press image of Hiss, newspaper articles submitted in evidence, and the relationships of Richard M. Nixon and Whittaker Chambers to the press. The study analyzes historically the differing attitudes toward Hiss and concludes that since the press reflected the nation's fears that its leaders had Communist ties, press coverage of the case lessened Hiss's chances for a fair trial.

Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data showed that, although most of the recipients have a high frequency of readership of Market Place, the groups hypothesized to read most frequently and to be most influenced by the magazine did not read and were not influenced most frequently.

This study traces the history of the Plano Star-Courier. Information was obtained from newspaper files, interviews, and directories. The thesis is divided into six chapters: Chapter I introduces the study; Chapter II chronicles the founding of Plano and the first newspaper publications; Chapter III concerns consolidation of the newspapers in Plano; Chapter IV traces the changes in ownership; Chapter V describes the newspaper under family ownership and corporation ownership; Chapter VI summarizes the history, influence, and future of the Star-Courier. This thesis combines the history of the Plano Star- Courier and the previously unwritten history of the town. For 100 years, the Star-Courier reflected the attitudes, values, and needs of people in the community.

The purposes of this study were (1) to identify the reasons for and the processes of underground communication in Russia since the seventeenth century and (2) to utilize the information to interpret the clandestine media's significance. The study concluded: (1) underground media have evolved because Russian governments have oppressed free speech; (2) dissidents have shared similarities in the methods of illicit communications; (3) whereas the earlier clandestine press tended to be either literary or political, today's samizdat is a synthesis of many varieties of dissent; (4) underground media have reflected the unique characteristics of Russian journalism; and (5) the Chronicle of Current Events is unparalleled as a news journal in the history of Russian dissent.

This study gathers demographic data on members of three Dallas racquet clubs, determines what media will reach club members, discerns facilities that members expect from their racquet club, and suggests ways the data can be used in an image program. Five chapters make up this study. Chapter I explains the purposes of the study and tells how research was conducted. Chapter II explains the steps in building a corporate image. Chapter III gives research results. Chapter IV explains how data gathered it into the total image program for a racquet club. Chapter V concludes. Members desired good tennis facilities above anything else in a racquet club.

This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long and varied history of public relations activities, the company executes numerous activities for employees, customers, educational institutions, the community, stockholders, and the media. The study recommends that the department establish a committee to formulate long-range public relations goals, initiate a management orientation program, and advertise in area high school and college publications.

This study presents a picture of Martin Luther as a pioneer in mass communications. The text is divided into four sections and the conclusion; Martin Luther: man and his world, Luther and the German printing press, propaganda devices in Luther's Primary Reformation Treatises of 1520, and, propaganda and mass communications in Luther's liturgical reforms, religious broadsides, and preaching. The final remarks pertain to Luther's effect upon the reordering of society in the Western world.

The problem of the study was to analyze conditions of the South African press, including effects of apartheid legislation on the free flow of information. The method of research was mail questionnaire to editors of twenty-two South African daily newspapers. The study showed that the South African press is restricted by legislation and additional laws are expected. Other information from the study includes the following: at least four main laws impede the free flow of information; the press has ready access to government officials; Die Burger and The Star are considered the most influential newspapers; and Prime Minister Vorster's recent advice that the press "put your house in order" seems aimed largely at key English-language newspapers.

This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased knowledge gained by the experimental group through its exposure to the informational briefing caused a negative change of attitude within the group. However, the control group had no significant change of attitude during the study period even though more than 87 percent of those subjects were exposed to some form of Air Force advertising.

The problem of this study was to examine the community, stockholder, and consumer public relations of the Dr Pepper Company. The data were collected by an examination of the major areas in Dr Pepper's public relations department. Detailed questionnaires were used in interviewing the department's head, Harry Ellis, and his assistant, Jim Ball. Follow-up interviews clarified Ball's and Ellis's responses to the questionnaires. Chapter I introduces the thesis. Chapter II presents information about Dr Pepper's consumer relations, Chapter III presents data about stockholder relations, and Chapter IV presents information about community relations. Chapter V summarizes the study and makes conclusions and recommendations. Dr Pepper's overriding weakness was the lack of pre- or post-testing of its public relations efforts; and its strengths are that it has never been accused of doing misleading advertising and it labels its products so that the consumer knows its content. The recommendation was made to expand and departmentalize the public relations operation.