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A Comparison of the Reporting of International News in Two Algerian and Two United States Daily Newspapers (open access)

A Comparison of the Reporting of International News in Two Algerian and Two United States Daily Newspapers

This study was concerned with determining how the Algerian dailies, El Moudjahid, and El Djomhouria, and the United States dailies, The New York Times and The Christian Science Monitor, which function in two different press systems, compare in reporting international news in terms of type and tension. This study concludes that the four dailies are similar in type of news; they report more news than editorials, more straight news than in-depth reports, more news of elites than common people, and more news from the Third World than from the Western World or the socialist bloc, and they differ in tension in that the tension within international news was higher in the two United States dailies than in the two Algerian dailies.
Date: December 1980
Creator: Abderrahmane, Azzi
System: The UNT Digital Library
Nigerian Military Government and Press Freedom, 1966-79 (open access)

Nigerian Military Government and Press Freedom, 1966-79

The problem of this thesis is to examine the military-press relationship in Nigeria from 1966 to 1979 and to determine whether activities of the military government contributed to violation of press freedom by prior restraint, postpublication censorship and penalization. Newspaper and magazine articles related to this study were analyzed. Interviews with some journalists and military personnel were also conducted. Materials collected show that the military violated some aspects of press freedom, but in most cases, however, journalists were free to criticize government activities. The judiciary prevented the military from arbitrarily using its power against the press. The findings show that although the military occasionally attempted suppressing the press, there are few instances that prove that journalists were denied press freedom.
Date: May 1984
Creator: Agboaye, Ehikioya
System: The UNT Digital Library
Analysis and Evaluation of the Role of Public Relations in Leasing Dallas Petroleum Center (open access)

Analysis and Evaluation of the Role of Public Relations in Leasing Dallas Petroleum Center

The problem in this study was to discover if the public relations program of the Dallas Petroleum Center was useful in leasing and if the program played a significant role in a leasing increase. The study was carried out by describing the development of the building project, by analyzing the planning and execution of the public relations program, by testing the program's effectiveness, and by drawing conclusions about the program and by making recommendations for this specific program and for office leasing in general. The effectiveness of the program was tested by questionnaires and interviews. The public relations program proved to be an effective tool in leasing office space; and a similar program was recommended for other buildings.
Date: May 1977
Creator: Ainsworth, Doris Stewart
System: The UNT Digital Library
A Comparison of Staff Organization and Employment Opportunities of Dallas Business-Papers and Company Publications (open access)

A Comparison of Staff Organization and Employment Opportunities of Dallas Business-Papers and Company Publications

This study compares the staff structures and the employment opportunities of Dallas area businesspapers and company publications. The study has five main purposes. They are (1) to examine the staff organization of various Dallas area business publications, (2) to examine the job roles and responsibilities within each type of publication, (3) to determine the education requirements for employees, (4) to determine the experience requirements for employees, and (5) to evaluate business and industrial journalism as a career choice for journalism graduates in the Dallas area.
Date: August 1973
Creator: Akins, Linda G.
System: The UNT Digital Library
Corporate Propaganda Analysis: a Case Study of Nike, Inc. (open access)

Corporate Propaganda Analysis: a Case Study of Nike, Inc.

This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.
Date: December 1998
Creator: Anderson, Christian S. (Christian Spencer)
System: The UNT Digital Library
The Effects of an Informational Briefing on the Attitudes of Certain High School Seniors in the Dallas-Fort Worth Metropolitan Area Toward the Air Force ROTC Training Program (open access)

The Effects of an Informational Briefing on the Attitudes of Certain High School Seniors in the Dallas-Fort Worth Metropolitan Area Toward the Air Force ROTC Training Program

This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased knowledge gained by the experimental group through its exposure to the informational briefing caused a negative change of attitude within the group. However, the control group had no significant change of attitude during the study period even though more than 87 percent of those subjects were exposed to some form of Air Force advertising.
Date: May 1974
Creator: Andrews, Robert Glenn
System: The UNT Digital Library
A Critical Evaluation of the Image Texas Baptists Have of Their Eight Colleges and Universities (open access)

A Critical Evaluation of the Image Texas Baptists Have of Their Eight Colleges and Universities

The problem undertaken in this study was an attempt to discover the image Texas Baptists have of their eight colleges and universities, and to recommend steps to ensure a positive image. The two methods used to determine the image was a questionnaire distributed through a weekly newsmagazine, the Baptist Standard, and telephone interviews. From the study it was concluded that Texas Baptists have a positive image of their eight colleges and universities and rely on the Baptist Standard for their information. The major strength of the eight colleges and universities is the spiritual emphasis, and the major weakness is the high cost of attending a private college or university.
Date: August 1985
Creator: Armstrong, Jerilynn W. (Jerilynn Wood)
System: The UNT Digital Library
A Content Survey of Ten Suburban Newspapers in the Dallas-Fort Worth Metroplex (open access)

A Content Survey of Ten Suburban Newspapers in the Dallas-Fort Worth Metroplex

This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusions. Some conclusions that emerged from this study include: 1. Suburban newspapers have small editorial staf fs. 2. Eight of the newspapers altered their content. 3. The changes helped them maintain or increase their circulation. 4. All of the editors responding to the questionnaire said that local news and sports are their primary goals.
Date: December 1975
Creator: Arnold, Thomas B.
System: The UNT Digital Library
The Invisible Woman: A Study of Black Women in Magazine Beauty Advertisements (open access)

The Invisible Woman: A Study of Black Women in Magazine Beauty Advertisements

This thesis study takes a mixed methods and black feminist approach to find out how black women are represented within the beauty advertisements of women's fashion magazines.
Date: May 2019
Creator: Arterbery, Andrea
System: The UNT Digital Library
The Oak Cliff Tribune Under the Leadership of Ray Zauber (open access)

The Oak Cliff Tribune Under the Leadership of Ray Zauber

This study evaluates the influence of The Oak Cliff Tribune under the leadership of Ray Zauber, from late 1946 to August, 1978. The study shows the contributions of The Oak Cliff Tribune for the area, its influence within the community and with community leaders, and determines what gives the paper its particular character. The study traces the history and development of the newspaper in four periods, 1903-1946, 1946-1959, 1959-1969, and 1969-1978; and concludes that The Oak Cliff Tribune has had a great effect on the development of Oak Cliff. The sources of data for this study include community leaders, current and former employees of The Oak Cliff Tribune, Ray Zauber, and the newspaper itself.
Date: August 1980
Creator: Babb, Judith Killen
System: The UNT Digital Library
Martin Luther: Mass Communicator and Propagandist (open access)

Martin Luther: Mass Communicator and Propagandist

This study presents a picture of Martin Luther as a pioneer in mass communications. The text is divided into four sections and the conclusion; Martin Luther: man and his world, Luther and the German printing press, propaganda devices in Luther's Primary Reformation Treatises of 1520, and, propaganda and mass communications in Luther's liturgical reforms, religious broadsides, and preaching. The final remarks pertain to Luther's effect upon the reordering of society in the Western world.
Date: August 1974
Creator: Batts, James Harold
System: The UNT Digital Library
Still on the Sidelines: the Female Experience in Sports Media (open access)

Still on the Sidelines: the Female Experience in Sports Media

This qualitative study aims to analyze the lived reality of women working in sports media today. Through systematic analysis of 12 in-depth interviews, the findings of this study suggest that the adoption of technological advancements in news media and all associated outlets have created a leveling effect for women due to the demand for highly skilled individuals who can handle the digital demand of modern news production. This study suggests that longtime gender disparities in sports media are experiencing a bit of a reprieve due to the massive digital audience and the need for professionals who can deliver information quickly and efficiently and with accuracy. However, the persistent symbolic annihilation of women as well as hegemonic hiring practices that emphasize aesthetic appeal have created a difficult path for women to move off the sidelines and into roles with more creative and analytical breadth, even with a rapidly increasing demand for jobs in the media industry.
Date: December 2014
Creator: Blankenship, Sara K.
System: The UNT Digital Library
Constructed Images: The Influences of News Organizations and Socialization in Photojournalism (open access)

Constructed Images: The Influences of News Organizations and Socialization in Photojournalism

Media sociologists have produced much research on the systems of production of media content. Photojournalism, however, largely has been ignored in these studies. This paper presents the findings of an ethnographic study of work routines and photojournalism practices at three newspapers. The study explored the extent to which routines and practices are affected by professional norms and values and organizational needs and beliefs. The study also explored how these factors influence the content and aesthetic qualities of newspaper photographs. Findings suggest that photo editors and photojournalists operate under many of the same constraints as other media workers. The findings also show that photojournalists are socialized to newspapers. expectations by fellow photographers and photo editors. To gauge professional accomplishments, photojournalists rely on peers, professional organizations and competitions.
Date: December 2001
Creator: Bolack, Michell
System: The UNT Digital Library
No Title IX in Journalism: An Analysis of Subject Gender in Newspaper Sports Columns (open access)

No Title IX in Journalism: An Analysis of Subject Gender in Newspaper Sports Columns

The purpose of this study is to examine gender bias in sports media from the perspective of the sports columnist. The research analyzed 1,082 sports columns written by ten columnists (five male, five female) at newspapers across the United States. The columns were scrutinized to determine if the column subject was male or female. Results found that 84.4% of the sports columns were written about male athletes or men's sports compared to only 9% devoted to female athletes and women's sports. The research also found that female sports columnists write about female sports 12.7% of the time, while male sports columns only dedicate 6% of their columns to female athletes or women's sports. Newspapers with a larger circulation were more likely to have sports columns about female sports than were newspapers with smaller readerships. Six of the columnists were then interviewed to get their opinions on gender issues in sports journalism.
Date: December 2009
Creator: Bostic, Jordan
System: The UNT Digital Library
The Attitudes of Selected Texas Reporters and Editors Toward Video Display Terminals (open access)

The Attitudes of Selected Texas Reporters and Editors Toward Video Display Terminals

This study is concerned with determining the effects that video display terminal use had on reporters' and editors' attitudes toward their jobs and the machines themselves. Data for this investigation were obtained with questionnaires returned from seventy-one reporters and editors who use video terminals in their daily work. Questionnaire data were supplemented with interview data from thirteen questionnaire respondents, Ten hypotheses in five categories were tested with the t test. Four additional hypotheses were tested with raw data. Findings showed that video terminal use enhanced perceived job professionalism and made respondents think they should make more money. Attitudes toward video terminals improved after use of the devices, and respondents recognized the value of video terminal training in college,
Date: August 1978
Creator: Breedlove, James J.
System: The UNT Digital Library
Public Relations at the Dr. Pepper Company (open access)

Public Relations at the Dr. Pepper Company

The problem of this study was to examine the community, stockholder, and consumer public relations of the Dr Pepper Company. The data were collected by an examination of the major areas in Dr Pepper's public relations department. Detailed questionnaires were used in interviewing the department's head, Harry Ellis, and his assistant, Jim Ball. Follow-up interviews clarified Ball's and Ellis's responses to the questionnaires. Chapter I introduces the thesis. Chapter II presents information about Dr Pepper's consumer relations, Chapter III presents data about stockholder relations, and Chapter IV presents information about community relations. Chapter V summarizes the study and makes conclusions and recommendations. Dr Pepper's overriding weakness was the lack of pre- or post-testing of its public relations efforts; and its strengths are that it has never been accused of doing misleading advertising and it labels its products so that the consumer knows its content. The recommendation was made to expand and departmentalize the public relations operation.
Date: May 1974
Creator: Bux, Robert Michael
System: The UNT Digital Library
The Outdoor Times: A Readership Survey and History of a Specialized Weekly Newspaper (open access)

The Outdoor Times: A Readership Survey and History of a Specialized Weekly Newspaper

The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdoor Times, (3) to determine some reasons why readers subscribe to the Outdoor Times, (4) to examine subscribers' likes and dislikes concerning the Outdoor Times.
Date: December 1973
Creator: Cameron, Randy Duval
System: The UNT Digital Library
Who is Really in Charge Here: An Exploration of the Formation and Empowerment of Opinion Leaders in a Reddit Gaming Community (open access)

Who is Really in Charge Here: An Exploration of the Formation and Empowerment of Opinion Leaders in a Reddit Gaming Community

In an attempt to shed light on the further sophistication of opinion leadership in online communities, this study examined the forces and structures that affect their formation in the League of Legends subreddit. By investigating what users thought about the various types of individuals with which the communicate, the researcher hoped to begin to understand and record how those forces work bother on this particular subreddit and in mass media beyond. Opinion leadership continues to be an integral force in deciding what information is consumed by a public and under what frames and agendas it is contextualized. If researchers can operationalize formal definitions for the influences and structures that occur online, they can better navigate the deep waters that are global communication on the internet.
Date: December 2017
Creator: Carter, Clinton Chase
System: The UNT Digital Library

Not What "Almost Famous" Made It Out to Be: Gendered Harassment of Female Music Journalists

As with women journalists in other male-dominated fields, female music writers have long endured gendered harassment. In the newsroom, this sexist treatment is foisted upon female music journalists by their male editors and colleagues; in the outside world, it often occurs at the hands of male sources, readers, and online trolls. Unfortunately, the victims of such abuse are frequently left to cope with it alone, and many report that their mental health suffers in the process. Some may even ultimately decide to quit pursuing music journalism entirely. These women report wanting to feel more supported within their work environment, as well as through informal means, such as via a network of fellow female writers. Feminist media theory, utilitarianism, and ethics of care will serve as the study's theoretical bases. This research, based on in-depth interviews with women music journalists, suggests that the vast majority of participants had faced sexism and/or gendered harassment during their time as a female music journalist, experiences that left many of them feeling frustrated and devalued. Based on the research, I offer recommendations on how to make the industry more inclusive for women writers.
Date: May 2022
Creator: Carter, Simone
System: The UNT Digital Library
A Study of the Attitudes of Journalism Students in Dallas High Schools Toward Journalism Careers (open access)

A Study of the Attitudes of Journalism Students in Dallas High Schools Toward Journalism Careers

The purpose of this study was to examine the attitudes of journalism students in Dallas high schools toward the meanings and images of journalism careers. Eleven out of eighteen Dallas high schools participated. A total of 211 respondents, 145 females and 66 males, completed the questionnaire. The first part of the analysis involved the comparison through percentage tables illustrating the similarities and differences of the groups. The second part of the analysis involved the semantic differential scales and the mean profile comparisons for the groups. Although the seven branches of journalism did differ significantly from one another, the male and female subjects did not differ significantly in their meanings of the concepts.
Date: December 1976
Creator: Cates, Judy M.
System: The UNT Digital Library
A Study of Sun Yat-sen's Propaganda Activities and Techniques in the United States During China's Revolutionary Period (1894-1911) (open access)

A Study of Sun Yat-sen's Propaganda Activities and Techniques in the United States During China's Revolutionary Period (1894-1911)

Sun Yat-sen used six propaganda techniques in the United States to help overthrow the Ching Dynasty in 1911: (a) individual propaganda to gain supporters through personal contact and individual persuasion; (b) propaganda of deed to solicit donations and to mobilize his supporters for military actions; (c) travel propaganda to broaden the base of revolutionary support; (d) newspaper propaganda to publicize and explain his revolutionary program; (e) debate propaganda to refute antirevolutionary criticism through speeches and pamphlets; and (f) missionary propaganda to seek sympathy and support from American missionaries and Christians.
Date: December 1981
Creator: Chao, Nang-yung
System: The UNT Digital Library
A Cross-cultural Textual Analysis of Western and South Korean Newspaper Coverage of North Korean Women Defectors and Victims of Human Trafficking (open access)

A Cross-cultural Textual Analysis of Western and South Korean Newspaper Coverage of North Korean Women Defectors and Victims of Human Trafficking

Trafficking women for sexual abuse has been a serious concern worldwide, particularly over the last two decades. The International Labour Organization (ILO) estimated that illicit profits of human trafficking may be as high as $32 billion. However, the international media community has scarcely focused on North Korean women defectors and victims of human trafficking, despite the severity of the issue. More than two million North Koreans, predominantly women, have crossed borders to enter China from starvation. Among those women migrants, about 80% to 90% of them were abducted by traffickers at the border between North Korea and China, and the traffickers sold them to the Chinese sex industry or Chinese men who are unable to find a woman as a wife or a sex slave.This cross-cultural textual analysis examined South Korean and Western (U.S. and British) newspaper coverage of North Korean women as victims of human trafficking to discover similarities and differences in those countries’ news frames. The analysis has shown that politics was a crucial factor in the coverage of the issue. However, by generally failing to report on the fundamental causes of the trafficking, such as inequality between genders, both Western and South Korean newspapers perpetuated hegemonic masculinity …
Date: May 2014
Creator: Chong, Miyoung
System: The UNT Digital Library
Images of Eight Branches of Journalism Perceived by Journalism Students at North Texas State University (open access)

Images of Eight Branches of Journalism Perceived by Journalism Students at North Texas State University

The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a significant difference between the male and female groups in their perception of the same concept about a journalism branch. Hypothesis Two was that there would be a significant difference between two concepts perceived by the members of the same sex group.
Date: August 1973
Creator: Choo, Kwang Yung
System: The UNT Digital Library
Attitudes of Foreign Students at North Texas State University Toward American Advertising (open access)

Attitudes of Foreign Students at North Texas State University Toward American Advertising

The problem of this study was to determine whether any relationship existed between foreign students' cultural and economic backgrounds and their attitudes toward American advertising and advertising media. The major findings of this study were that foreign students had a slightly favorable attitude toward American advertising and spent a great deal of time with American mass media. The stage of economic development of foreign students' home countries and the length of time foreign students stayed in the United States were powerful group predictors of their attitudes toward American advertising.
Date: August 1980
Creator: Chung, O-Jeeru
System: The UNT Digital Library