This study was concerned with determining how the Algerian dailies, El Moudjahid, and El Djomhouria, and the United States dailies, The New York Times and The Christian Science Monitor, which function in two different press systems, compare in reporting international news in terms of type and tension. This study concludes that the four dailies are similar in type of news; they report more news than editorials, more straight news than in-depth reports, more news of elites than common people, and more news from the Third World than from the Western World or the socialist bloc, and they differ in tension in that the tension within international news was higher in the two United States dailies than in the two Algerian dailies.

This study evaluates the influence of The Oak Cliff Tribune under the leadership of Ray Zauber, from late 1946 to August, 1978. The study shows the contributions of The Oak Cliff Tribune for the area, its influence within the community and with community leaders, and determines what gives the paper its particular character. The study traces the history and development of the newspaper in four periods, 1903-1946, 1946-1959, 1959-1969, and 1969-1978; and concludes that The Oak Cliff Tribune has had a great effect on the development of Oak Cliff. The sources of data for this study include community leaders, current and former employees of The Oak Cliff Tribune, Ray Zauber, and the newspaper itself.

The problem of this study was to determine whether any relationship existed between foreign students' cultural and economic backgrounds and their attitudes toward American advertising and advertising media. The major findings of this study were that foreign students had a slightly favorable attitude toward American advertising and spent a great deal of time with American mass media. The stage of economic development of foreign students' home countries and the length of time foreign students stayed in the United States were powerful group predictors of their attitudes toward American advertising.

This study described the operation and organization of the United States Army's Second Armored Division's Public Affairs Office, with emphasis on the differences between garrison and field operations. The study found that the function of the division, public affairs office is to keep both the internal and external public(s) of the division informed concerning the activities of the division. The office is organized into three branches: command information, public information, and administration. During garrison operations, all members of the office operate from a building at Fort Hood, Texas. During field operations, office personnel organize into teams in order to provide information to all public(s), internal and external.

The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content analysis, using Spearman rho and t-tests. However, the two newspapers seemed to be aiming at different markets in Lewisville, because one paper subscribes to a news service and prints thousands of inches of wire news and the other paper is all local news.

The problem of this study was to determine which publications available to Texas credit union managers are selected for reading and on what bases these choices are made. The study considered independent publications and those within the credit union industry. Survey respondents were Texas credit union managers. The study found that managers depend heavily on the two publications of the state trade association, two to three publications of the national trade association, and the state regulatory agency newsletter in cases of state-chartered credit unions. Independent publications function as secondary information sources. It was recommended that the Texas Credit Union League combine its two publications and that the Credit Union National Association consider combining publications.

This study was designed to determine (a) the extent of the coverage in total wordage; (b) the direction and intensity of the articles; and (c) the impression conveyed by each newspaper toward the two main parties of the war. The findings show that (a) The New York Times devoted nearly twice as many words to the war as The Times of London; (b) the majority of the articles were neutral; (c) The New York Times was more favorable to the leftists and was as favorable to the rightists as The Times of London; and (d) the two newspapers were consistent in direction, and all deviation from neutrality remained within the limits of mild intensity.

This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal goals, philosophy or measurement criteria. The study found the bank's senior management to have a passive attitude toward public relations and to discern it ultimately as a marketing or sales promotion tool. The study recommended establishing formal goals, policies and evaluation criteria.

Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more often, and that more emphasis be placed in the curriculum on specific areas of public relations, the social sciences, and the news-editing side of communications studies.

This study identified the common characteristics of the adviser, the journalism program, and the newspaper of the high schools consistently winning awards. The purposes of this study were to identify the award-winning newspapers, to examine and describe the characteristics and elements (those rated by ILPC) of the newspapers, the attitudes and opinions of the principals, the qualifications, the attitudes, and the opinions of the advisers. Based on the results, there was no pattern that indicates a given high school newspaper will receive awards.

The study examined China's conduct of its most important overseas propaganda activities in the United States during World War II. The findings showed that the main characteristics of China's propaganda in the United States in the war years included, (a) official propaganda in the United States was operated by the Chinese News Service and its branch offices in several cities; (b) unofficial propaganda involved work by both Americans and Chinese, among them, missionaries, newspapermen, and businessmen who tried to help China for different reasons; (c) both China lobby and Red China lobby, changed people's image about China, either the Nationalists or the Communists; and (d) propaganda toward the overseas Chinese in the United States was to collect donations and stir up patriotism.