This study compares the staff structures and the employment opportunities of Dallas area businesspapers and company publications. The study has five main purposes. They are (1) to examine the staff organization of various Dallas area business publications, (2) to examine the job roles and responsibilities within each type of publication, (3) to determine the education requirements for employees, (4) to determine the experience requirements for employees, and (5) to evaluate business and industrial journalism as a career choice for journalism graduates in the Dallas area.

The problem undertaken in this study was an attempt to discover the image Texas Baptists have of their eight colleges and universities, and to recommend steps to ensure a positive image. The two methods used to determine the image was a questionnaire distributed through a weekly newsmagazine, the Baptist Standard, and telephone interviews. From the study it was concluded that Texas Baptists have a positive image of their eight colleges and universities and rely on the Baptist Standard for their information. The major strength of the eight colleges and universities is the spiritual emphasis, and the major weakness is the high cost of attending a private college or university.

This study is concerned with determining the effects that video display terminal use had on reporters' and editors' attitudes toward their jobs and the machines themselves. Data for this investigation were obtained with questionnaires returned from seventy-one reporters and editors who use video terminals in their daily work. Questionnaire data were supplemented with interview data from thirteen questionnaire respondents, Ten hypotheses in five categories were tested with the t test. Four additional hypotheses were tested with raw data. Findings showed that video terminal use enhanced perceived job professionalism and made respondents think they should make more money. Attitudes toward video terminals improved after use of the devices, and respondents recognized the value of video terminal training in college,

The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a significant difference between the male and female groups in their perception of the same concept about a journalism branch. Hypothesis Two was that there would be a significant difference between two concepts perceived by the members of the same sex group.

To determine professional and educational backgrounds of photography teachers in Texas secondary schools, a questionnaire was sent to all eighty-seven. Sixty-five responded. The study found that the majority (a) were not certified to teach industrial arts as required by the state; (b) taught only three classes of photography; (c) did not handle publication photography; (d) had less than the required twelve hours of photography education; (e) had some professional experience; and (f) planned to continue their photography education although their school systems did not require it. The study (a) concluded that students receive a basic, technical education in photography, but the program suffers from lack of money and administrative support; (b) recommended that the state agency reevaluate its approach to and implementation of the program.

This problem's investigation deals with gauging the artistic influence, if any, pioneer editorial cartoonist John Knott had on his successors, Ficklen and McClanahan. Information was gathered through interviews and the pages of the Dallas Morning News. Organization is as follows: introduction, biography and art of Knott, biography and art of Ficklen, biography and art of McClanahan, summary and conclusion. The study found minimal artistic influence by Knott on the cartoons of Ficklen and McClanahan. Compared to Knott, Ficklen and McClanahan had different art backgrounds, cartoon styles, personal and political beliefs. Knott's successors admired different artists, drew during a different editorial page emphasis and had more freedom in cartoon selection than Knott did. Neither Ficklen nor McClanahan listed Knott as an artistic influence.

This study was concerned with determining the amount of exposure high school students have to mass media and their attitudes toward news. The purposes of this study were to find how much time high school students devote to newspapers, radio, television, and magazines for entertainment and information, to discover which publications or channels students are most interested in and why; to find out specifically what young people read, listen to, and watch; to discover how most of them get their news information; and to determine positive and negative feelings toward media news.

This study was conducted to detail the history of The Arlington Citizen-Journal newspaper and its editors and the effect of an active newspaper on the orderly growth of a town. The Arlington Citizen-Journal evolved from a merger of two Arlington weekly newspapers, The Arlington Journal and The Arlington Citizen, which for more than fifty years reported Arlington happenings. The study includes historical information about the city, its people, and its institutions, and direct quotations of both editorial comment and news reports of Arlington events and people. It was found that throughout the years of Arlington's rapid growth, The Citizen-Journal was a vital force behind its citizens.

This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long and varied history of public relations activities, the company executes numerous activities for employees, customers, educational institutions, the community, stockholders, and the media. The study recommends that the department establish a committee to formulate long-range public relations goals, initiate a management orientation program, and advertise in area high school and college publications.

This study was concerned with the subject-matter content and source of photographs at three small-city and three metropolitan Texas newspapers. An analysis was conducted over a fourteen-day period at six daily newspapers: The Dallas Morning News, The Fort Worth Star-Telegram, The Houston Chronicle, The Sherman Democrat, The Paris News, and The Midland Reporter-Telegram.

The problem of this study was to determine how well the public information office of the Dallas Police Department performed in three public relations areas: staff consultation, employee communication, and press relations. Interviews were conducted with the command staff of the Dallas Police Department and with nine mass media representatives who had regular contact with both the police department and the public information office. Their answers were compared with public relations principles taken from literature in both the general public relations and the police public relations fields to see if the public information office was succeeding or failing in performing its staff-consultation, employee-communication, and press-relations functions.

Content analysis of The Dallas Morning News focuses on sources, bylines, photographs, and main characters to determine the quantity and quality of portrayals of women. The study included front pages and main local news pages during one week each from 1950, 1960, 1970, 1980, and 1990. Change was charted by year for both sexes. In 1950, few representations of women were included and many were stereotypical. Some stereotyping persisted in 1990, and men outnumbered women more than 3 to 1 as story sources, nearly 3 to 1 in front-page bylines, more than 2 to 1 in photographs, and more than 2 to 1 as main characters. Women still lag behind men, despite feminists' efforts to improve coverage.

This study explains the development of DALLAS magazine from its beginnings and changes in sixty-three years in content and format, departments, staff, and editorial policy. The study shows how DALLAS developed, reflecting the history of the City of Dallas' economic and business growth, and the Chamber of Commerce viewpoints since 1922. Concluding, the study reveals that the magazine projected the Dallas Chamber's viewpoints, that the magazine reported only positive images of the City of Dallas and its economy, that the magazine chronicled the changes in journalistic writing and graphic arts technology, that the magazine's audience remained the business leaders of the community, and that staff members progressively became better qualified for their positions.

This study determined attitudes held by metropolitan city editors in Texas toward current journalism instruction in colleges and universities. An open-ended questionnaire was mailed to city editors of newspapers in Texas with circulation over 50,000.

This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal goals, philosophy or measurement criteria. The study found the bank's senior management to have a passive attitude toward public relations and to discern it ultimately as a marketing or sales promotion tool. The study recommended establishing formal goals, policies and evaluation criteria.

This study was designed to determine whether black journalists who work at black newspapers in Texas felt the Civil Rights movement had affected their industry. Although black newspapers lost an exclusive market for talent that now must be shared with majority-owned newspapers, this report concludes that the operation of black newspapers virtually was unaffected by the Civil Rights movement. It is recommended that this research serve as a starting point for a continuing examination of black newspapers. It would be particularly beneficial if more information could be gathered from people who have worked at now-defunct black newspapers.

This study presents detailed analyses of public relations practices of the Communications Services Department, Dallas (Texas) Power & Light Company. Information sources included interviews with company personnel, company publications, and other publications. Four chapters deal with unique problems with which the electric utility industry in the United States is confronted; history and development of the electric power industry in Dallas; history and development of Dallas Power & Light Company, and organizations, functions, and operations of Communications Services Department of Dallas Power & Light Company. The study finds much strength in the department, but recommends several minor writing and clerical changes in the department's practices. It recommends further scholarly examination of public relations activities in other electric utilities.

The study determines and evaluates changes in the 10:00 p.m. newscasts of the Dallas-Fort Worth network affiliates following personnel and ownership changes, and a reduction in length of one station's newscast. Scripts and audio recordings of the newscasts were collected during four-week periods before and after the changes. The data were analyzed and supplemented with interviews conducted with the stations' news directors and producers. Conclusions drawn were that ownership changes had more impact on the presentation of the news than on its content, changes in anchormen and producers had more effect on presentation than on content, and a reduction in news time caused changes in the content of a television newscast.

In fifty years, Houston Harte guided an organization that grew from one afternoon daily to a chain of nineteen newspapers in six states, and one television station. Much of the civic activity in San Angelo, his hometown, revolved around Harte from 1930 until 1970. He knew many politicians, such as Lyndon Johnson, and was willing to ask their help. Harte's major contributions were retaining Goodfellow Air Force Base's active status, helping San Angelo College attain four-year status, and influencing General Telephone Company of the Southwest to locate its headquarters in San Angelo. His numerous other projects were of lesser magnitude. This study probes Harte's sources of power, examining why he was successful in getting the projects he wanted for his community.

This problem's investigation deals with the influence of sports photographer Al Panzera upon staff photographers at four major metropolitan newspapers in the Dallas-Fort Worth area. Information was gathered through interviews, periodicals, and the pages of the Fort Worth Star-Telegram. The study found Panzera to be influential in varying degrees upon all photographers interviewed. He proved most influential with beginners, especially in the 1940's and 1950's. He influenced advanced photographers to a limited extent. Areas of influence included his techniques, abilities, personality, and tenure with Star-Telegram.