The schoolhouse is a place in which messages for student consumption are typically found with classroom lectures, text, and activities. As with any social setting, however, the communication is not confined to one space but extends, in this case, to hallways, common spaces, and exterior of the building. One of the most common practices for the delivery of messages to students within the schoolhouse is through visual signage. Visual signage can traverse disciplines encompassing concepts from the fields of communication, semiotics, language, literacy, and even interior design. In an effort to understand the impact these signs have on student populations this dissertation asks the question: How are signs within public high schools produced, consumed, and influential to persons in contact with intended messages that are presented in public school spaces? The study utilizes ethnography to describe the production, consumption, and influence of fixed signs in the interior hallways and common spaces at three public high schools in Texas. At each campus, student volunteers, one from each grade level, provided their individual course schedule to follow their daily route from class to class at their particular high school. Post these observations these students engaged in focus groups to discuss the various …