The Impact of Selected Behavioral Sciences upon Introductory Marketing Courses at Collegiate Schools of Business Administration (open access)

The Impact of Selected Behavioral Sciences upon Introductory Marketing Courses at Collegiate Schools of Business Administration

The principal problem involved in this study is the impact of selected behavioral sciences upon the introductory marketing courses at collegiate schools of business administration.
Date: August 1973
Creator: Hopkins, Robert M.
System: The UNT Digital Library