"The purpose of this study is to determine the extent to which Denton apparel stores have succeeded in securing student trade, and from the findings, draw some conclusions concerning improvement of relations with students which would maximize the amount of student trade obtained by these stores... according to the findings, the Denton apparel stores as a whole do not seem to be achieving their maximum potential in securing student trade...It seems that most of the stores could substantially increase the amount of trade secured by expanding their advertising and sales promotion plans, by handling line of merchandise which are most appealing to the students, and by adjusting their price lines to the ranges in which students normally buy. "-- leaves 1,63.

"The first part of the study is devoted to a comparison of those graduates who stay in Denton with those who move away. The marital status of each group, where they live, and why they chose the cities in which they live are shown in this section. A study is made to determine if those graduates who have moved away choose cities larger or smaller than Denton. The second aspect of the problem is developed by making a comparison of the quality of work done in high school and amount of education of the two groups. To make this comparison, a study is made of the quartile rank in high school ; the number that attended college in each group; the schools they attended; and the number that graduated from college. The third part of the problem is a comparison of the degree of success attained by each group. the occupations of the graduates, the number who have their own businesses, the financial success of each group, and the relationship of education to financial success attained are shown. The fourth division of the problem is the presentation of suggestions given by the graduates for improving job opportunities in Denton. It …

"This research study shall be the advancement of the Negro within business and professional enterprises in Texas since 1900. The objective is to discover if and where the colored people have made progress. If progress has been made, it must be due to some prevailing influence, and if no progress has been made, there has evidently been some hindering cause. This research shall try to discover these factors and record the results as they affected the progress of these people. It is the intention of this writer to race the educational, economic, and social advancement of these people and to show in what fields of endeavor they have advanced and in which fields they have failed. This advancement shall be traced from the year 1900 to the year 1950, showing the progress in ten year intervals."-- leaf 1.