In this study, a comparative analysis was made of the marketing courses offered in thirty-two senior colleges of Texas including the marketing courses offered at North Texas State College. An analysis was also made to determine what courses in business administration are being offered in the senior colleges in Texas.

This study was undertaken to determine whether the curricula of the colleges and universities are meeting the needs of the growing insurance industry. This study will determine, first, whether the insurance curricula of the accredited four-year colleges and universities in the state of Texas fulfill the needs of the insurance industry as reported by 100 selected insurance companies operating in the state of Texas. Second, this study will compare the insurance program at North Texas State College with the programs of other accredited colleges and universities in Texas. Third, from the foregoing analysis this study will attempt to determine whether the insurance program at North Texas State College could be improved. As a final consideration, this study will determine whether the insurance companies desire colleges and universities to offer special short courses for their insurance personnel.