Degree Department

1 Matching Results

Results open in a new window/tab.

Five Experience Rooms of Snuggie in a Social Media (open access)

Five Experience Rooms of Snuggie in a Social Media

Paper explores Snuggie’s use of specific brand experience dimensions based on the Edvardsson and Enquist conceptualization of six experience rooms in hyper-reality contexts and social media.
Date: 2012
Creator: Choi, Yujin
System: The UNT Digital Library