This thesis investigates the influence of organizational culture on customer experience through a comprehensive study of a global supplier of home repair products. By combining organizational analysis and consumer research, this research draws on anthropological principles to explore the nuances of family governance and their effects on behavior, customer experience, and product design. The results of this study present insightful information on product perception and actionable strategies to improve product design, branding, and messaging in order to enhance customer experience and drive sales. Drawing on organizational anthropology and the utilization of critical reflexivity, this thesis provides a deeper understanding of how family-owned businesses can leverage research to challenge their cultural assumptions about products, consumers, and their organization, in order to effectively implement customer-centric solutions and drive organizational behavior, customer experience, and product development.

Craft beer as a cultural phenomenon coincided with the revitalization of downtown Denton, Texas. Much of the existing literature on craft beer and its relation to place focuses on breweries rather than bars. This exploratory study aims to explain why people consume craft beer, what factors influenced its popularity in Denton despite little beer production, and to explore considerations for the promotion of Denton as a craft beer destination and making downtown an inclusive space. Data was collected through interviews, participant observation, and a survey. Findings indicated that craft beer consumption in Denton is largely related to perceptions of community, localism, and knowledge seeking. The ethos of the craft beer industry closely aligned with participants' perceptions of Denton as a city.

Whether it is social stigma or state policy, abortion seekers are facing an intense amount of obstacles when it comes to accessing their abortion in Texas during the pandemic. To better understand how COVID-19 affected the landscape of abortion access, it was necessary to listen to the experiences of abortion seekers during the pandemic. Experts in the field of abortion advocacy were also interviewed to provide perspective on the trajectory of abortion access during COVID-19. Abortion seekers were screened through a survey to ensure they met the criteria of getting an abortion, living in Texas, and being 18+ while experts in the field were contacted through my personal activist network. COVID-19 exacerbated challenges that already existed in the landscape of abortion access in Texas. Misinformation and managing the tentative scheduling of clinics are two of the most prominent exacerbated challenges abortion seekers experience. This is followed by an increase in exposure to unsupportive families as well as the expenses that come with traveling to appointments. The additional COVID-19 related restrictions created consequences that embodied themselves as delays in receiving abortion care, a much lonelier process, and tentative employment. A positive outcome of COVID-19 is the potential of abortion care being …

The opioid epidemic is an issue that has ravaged much of the United States, and specifically Appalachia. Many different academic disciplines have attempted to provide a solution to no avail. This ethnographic study investigates the social nature of addiction & recovery related to problematic opiate use. Through semi-structured interviews and participant observation with clients at a drop-in mental health and addiction services center, the study explores the social conditions which facilitate problematic substance use in addition to vetted strategies to reach and maintain active recovery from opiate misuse. The conclusion focuses on how addiction and recovery are inherently social exercises that are heavily influenced by one's social network and the social contexts they live or have lived in. Using an anthropological perspective, this study shows the value that social science and an anthropological perspective in particular, can provide on such a pervasive and unsettling issue.

This study represents a community needs assessment conducted for Trans.lation Vickery Meadow, a community-based organization in a North Dallas community, Vickery Meadow. Vickery Meadow is a community where refugee resettlement agencies place incoming clients, and therefore, there is a focus on immigrants and refugees in this study. Using theoretical conceptions of development, immigration policy, and the refugee resettlement process, this project measured residential perceptions of Vickery Meadow, the operations of Trans.lation Vickery Meadow, and overall community needs. Also included are perceptions of Trans.lation Vickery Meadow members concerning community needs and the operations of Trans.lation. Recommendations are made based upon research and conclusions from fieldwork.

Despite advancements in research on sexual morphology as well as increasing interdisciplinary theory on gender, medicine continues to perpetuate anti-transgender stigma in health care. Research on this topic has typically lacked perspectives from health professionals, who operate in and contribute to the environments in which patients seek care. In collaboration with Dallas non-profit Trans Pride Initiative, this study seeks to begin filling this research gap, relying on a sexual stigma framework created by Gregory Herek and applying it to anti-transgender (or gender) stigma to examine its manifestations in health care environments through narrative inquiry. The data from narrative interviews with health care professionals revealed themes of inadequate schooling on transgender competency models and health needs, difficulties in resisting gatekeeper practices while addressing mental health needs, a patient-as-expert approach amongst trans-affirming providers, and understanding of patient family dynamics as a catalyst for understanding stigma. Exploration of sexual identity prior to claiming gender identity, lacking language to explain gender experiences until encountering other LGBTQ+ (lesbian, gay, bisexual, transgender, queer) people, and religious trauma as restrictive to gender exploration during childhood emerged as themes amongst transgender and gender diverse participant interviews. The practical implications of these themes present issues for institutional, social, and …

Today breastfeeding is a common conversation with the ever-growing holistic movement and the effort to 'go green' as demonstrated by the proliferation of the organic food industry in recent years within the United States. Breastfeeding may reduce poor health outcomes including infant morbidity and mortality. Infant mortality is a priority in Tarrant County within southeast Fort Worth as defined by this project’s client Healthy Moms – Healthy Babies – Healthy Community. The purpose of this research was to identify the contextual factors that influence breastfeeding decisions among the zip codes in southeast Fort Worth in which infant mortality is greatest. In analysis of the data among breastfeeding mothers and stakeholders, support was the greatest contribution to successful breastfeeding.

I led a participatory action research (PAR) project with the staff and homeless clients of Ahope Day Center in Asheville, North Carolina, which was meant to evaluate client satisfaction with services and attitudes about certain issues. Project is led by an inquiry group consisting of members of Ahope staff and Ahope clients. The project is a co-designed, co-implemented, and co-interpreted mixed-method evaluation of Ahope's services, client attitudes about education and the environment, client adaptive strategies, optimism levels, and a mapping of client daily routines. The data was collected through participant observation, document analysis, surveys, a listing activity, and informal interviews. Documents were coded using grounded theory and themes emerged related to the value of the intangibles of security, community, and ‘being seen' at Ahope while some suggestions were also made. Findings included client attitudes indicating the importance of the environment and education to clients, high optimism levels among clients, and a number of suggestions for the improvement of Ahope's services.

Dancing Rabbit Ecovillage, an intentional community of roughly 70 members in Northeastern Missouri, is working to create societal change through radical sustainable living practices and creation of a culture of eco-friendly and feminist norms. Members agree to abide by a set of ecological covenants and sustainability guidelines, committing to practices such as using only sustainably generated electricity, and no use or storage of personally owned vehicles on community property. Situated within the context of a sustainability study, this thesis explores how Dancing Rabbit is creating a more socially and ecologically just culture and how this lifestyle affects happiness and well-being.

On May 18, 2018, a shooter entered Santa Fe High School, killing eight students and two teachers. Using ethnographic methods, this research examines the role of faith, rituals, language, and symbols in the trauma-affected community during the response, recovery, and resiliency efforts as perceived by the Santa Fe community and those impacted by the tragedy. Qualitative data collected from 100 individuals ages of 17-84 illustrated how historical trauma, community culture, and faith-based organizations impact community resiliency and how illusions of a homogenous view of the community left many feeling shocked, divided, forgotten or muted.

The aim of this thesis is to investigate the current status of job descriptions at a Public School System, in [City], [State], USA, and to make recommendations for improvement in terms of job description content, format, and the creation and updated processes. This work covers job descriptions among classified employees and does not cover job descriptions for instructional staff (teachers, principals, etc.) or Executive Administrative Staff. The work begins by introducing the reader to the client and the current status of the client's job descriptions. The demographics of the subject population are discussed as well as the research methodologies. Findings are presented in light of research data and analyzed using Social Identity Theory, as well as business leadership principals. Finally deliverables are provided and recommendations are made. The thesis argues that application of Social Identity Theory and business leadership principals will support the ongoing job description processes by engaging employees in the process with supervisors leading the process

A key consideration in the human migration process to a destination country is the need to secure suitable and affordable housing. As housing costs have increased in the United States in recent decades, mobile homes – also known as manufactured housing or "trailers" – have become a significant source of affordable housing for people living in the United States. In rural communities, mobile homes have become a substantial portion of the available housing stock. This research project explored mobile home living specifically in relation to Mexican migrants who lived in a rural county in central North Carolina. Consideration was given to the practical issues of this type of housing, as well as any influence the American stigma of mobile homes might have had on the ways people experienced their homes and communities.

This work addresses the experiences of female asylum seekers from Central and Mexico currently living in Dallas, TX. The main purpose is to analyze how these women engage in the gendered processes of both migrating to and accessing legal resources and protection within the United States. As the women move through male-dominated spaces in their home country, the borderlands, and the asylum court they must challenge the patriarchal institutions that attempt to silence their narratives and criminalize their bodies. Their physical wounds become evidence in the courtroom, while outside of the courtroom their movements are monitored and tracked through multiple mechanisms of state control: ankle monitors, detention centers, ICE check-ins. They face intersectional discrimination as they are targeted as both women and immigrants. However, these female asylum seekers are not victims. They constantly display agency as they represent themselves in court, find solace in their faith, and form community with each other.

Considering the changes the Lake Atitlan, Guatemala region has undergone in the last several years, ODIM (Organization for the Development of the Indigenous Maya) seeks to understand the needs of the San Juan La Laguna and San Pablo La Laguna communities, and to provide competent, culturally-aligned care that is affordable to the Indigenous Maya of this region. Using mixed-methods approaches that incorporate interviews, surveys, graphic anthropology, and evaluation methods, this study investigated (1) the formal and informal health care services (including those offered by ODIM) and how and why they are utilized by local Guatemalans, (2) Guatemalan perceptions and experiences of health, wellbeing, and illness to understand how they might influence health related behavior, and (3) community health care needs and how ODIM can fill those needs. These objectives served to inform key stakeholders of current gaps in healthcare services, provide feedback regarding the ODIM health services and programs, and provide insight into the current health needs in order to ameliorate the burden of disease and illness around Lake Atitlan, Guatemala. This study produced a comprehensive community health profile, and it discusses the current state of health care, explains the local perspectives of health care, and gives direct feedback and …

Upward Bound is a federally funded program designed to help low-income and first-generation high school students become college graduates by providing them with academic enrichment, financial aid information, and relevant educational experiences. Many Upward Bound programs throughout the country include a 6-week summer program when participants stay in residence halls on a university campus. The Upward Bound program at the University of North Texas is one such program. The goals of this research project are to understand how the residential component of the summer program affects the experience of participants in Upward Bound and the possible benefits it may have towards meeting the overall goals of the program. Participant observation during the 2016 UNT Upward Bound summer program and interviews with participants, RAs, program alumni, and organizational leaders uncovered the ways in which the residential component benefits and enriches the experience of participation in Upward Bound.

An analysis utilizing both ArcGIS and ethnographic interviews from private land owners and environmental professionals examined how man-made landscape changes affected plant and tree species in the LBJ National Grasslands in Wise County, Texas north of Decatur. From the late 1800s to the Dust Bowl Era the land was used for crop production and cattle grazing resulting in erosion and loss of soil nutrients. The research indicated by 2001 that cattle grazing and population increase resulted in land disturbance within the administrative boundary of the national grasslands. Participants expressed concern over the population increase and expansion of 5 to 10 acre ranchettes for cattle grazing common in modern times. Recommendations for the future included utilizing and expanding the resources already existing with environmental professionals to continue controlling erosion.

This work describes ethnographic research completed in order to understand how local community members in Denton, Texas define, conceptualize, and speak about sustainability. The goal of this research is to encourage a more representative approach to sustainability initiatives within the City of Denton by uniting community ideas with local governance. Data for this study was collected through semi-structured interviews with residents, participant observation at community meetings, and quantitative survey analysis. Through the use of a Foucauldian framework for analysis, in conjunction with David Harvey's "entrepreneurial city," and work done in the field of environmental justice, this study highlights a potential link between neoliberal approaches to city governance and community perceptions of sustainability. This research concludes by calling for more representation of all community members within local sustainability initiatives, and provides several suggestions for how this can be achieved.

The fields of science, technology, engineering and mathematics (STEM) have long been the bastions of the white male elite. Recently, academia has begun to recognize gender and ethnic disparities. In an effort to expand the recruitment pool for these STEM fields in college, various efforts have been employed nationally at the secondary level. In California, the latest of these efforts is referred to as Linked Learning, a pedagogy that combines college preparation with career preparation. The current study is investigating the connection between what has been referred to in current scholarship as "Geeking Out" with higher academic performance. The phenomenon of “Geeking Out” includes a variety of non-school related activities that range from participating in robotics competitions to a simple game of Dungeons & Dragons. The current project investigates the relationship between long term success in STEM fields and current informal behaviors of secondary students. This particular circumstance where Linked Learning happens to combine with "Geeking Out" is successful due to the associated inclusionary environment. Methods included a yearlong ethnographic study of the Center for Advanced Research and Technology, a Central Valley school with a diverse student body. Through participant observation and interviews, the main goal of this research is …

Foreign-born providers make up over a quarter of the physician workforce nationally. Patients in south central Pennsylvania are primarily white with limited interaction with foreigners which can produce barriers to communication and trust. This study proposes practical steps for building positive relationships between patients and their foreign-born providers. Ethnographic methods were used to interview and survey patients and providers about the relationships between foreign-born providers and patients, primarily in the Summit Health system. The results of the study provide a framework of how trust is built between patients and providers in general, suggest additional actions for foreign-born providers, and propose ways patients can do their part to achieve a positive relationship with their provider. While much of the literature on cultural competence is in the context of patients who are from minority ethnicities, this study adds to the body of research by also considering the providers as part of minority groups.

Charon's Garden Wilderness Area within the Wichita Mountains National Wildlife Refuge in Oklahoma is a landscape that is granted federal protection through the Wilderness Act of 1964. The discourse of wilderness management is influenced by governmental policies and practice which organize knowledge surrounding the natural landscape, like with the formation and semantics of the Wilderness Act. The Wilderness Act establishes characteristics that are designed to monitor and control the landscape and serve as a baseline and criterion for further wilderness preservation. These characteristics render the wilderness space as governable. Conservation management alternatives are identified which bypass the duality of nature from western society suggested by the discourse of environmental policy. These alternatives are understood under two notions of behaviors and perceptions. The project's goal is to uncover wilderness users' recreation behaviors and perceptions of wilderness as a designated space. Through understanding and assessing user's behaviors and perception of wilderness, alternative policies and practices that offer sustainable management practices and recreation opportunities can be developed.

Representatives of the City of Highland Village expressed concern over the risk of wildfires for their community. Anthropology provides many tools for and examples of disaster assessment of preparedness, response, recovery, and mitigation. These tools combined with Geographic Information Systems (GIS) can provide a holistic, cultural ecological look at how such a disaster may take place in the city. The project's methods included a detailed survey of preparedness steps which was analyzed using SPSS and also imported into ArcGIS for spatial analysis, and semi-formal, in-depth interviews with residents of the community regarding preparedness, response, and recovery. Residents fell into a middle category of preparedness, with the majority of participants considering or implementing a few recommended preparedness steps. Interview participants expressed respect for and trust of the city and first-responders, as well as a willingness to volunteer their help during response and recovery stages. Finally the American Community Survey showed that resident socioeconomic vulnerability was considerably low, and no action needed to be taken to advocate for at-risk individuals. Overall, the City of Highland Village showed a high resiliency to disaster. A wildfire likely will not have a major impact on the community as a whole, though the city may reduce …

This thesis contributes to research that informs the studies of organizational management and organizational anthropology. It examines the internal hierarchy and organizational practices of a Tech Company and describes how findings contributed to policy recommendations aimed towards supporting a “guild” model for organizational success. The data collecting and research were undertaken while working as an employee of the Tech Program and subsequent analysis continued past the end of that phase of work. Methods included semi-structured interviews which captured the sentiments and understandings of employees within the organization, and a questionnaire which revealed sentiments and experiences from former employees. These were buttressed with participant observation engaged through a participatory action research methodology. Findings add to the work directed towards understanding the effect of Founder’s Syndrome within organizations. Additionally, this thesis contributes to a growing body of research centered on best practices for fostering positive organizational growth by creating lines of communication from front-line employees to management level employers.

A rural Rio Grande Valley school has continuously performed below the state average on the reading portion of the State Assessment of Academic Readiness. One of the concerns expressed amongst teachers and staff is the student’s lack of desire to read for pleasure or for academic purposes. This study examines the attitudes of students and staff in towards reading by focusing on the school’s reading culture. A mixed methods approach consisting of interviews, participant observation, a focus group, and a survey was employed in this study. The study found that the teachers and students maintained two polarizing perceptions of their reading culture. Based on these findings the following recommendations were made: create a literature-centered curriculum, increase and vary the selection of school library books, and align teachers’ perception with the students’ perception to create a unified reading culture.

This thesis focuses on tribal engagement and tribal consultation in the United States. In the thesis, I discuss my experience working on an interdisciplinary research team completing a formal ethnographic study which was submitted to a federal agency. Using insights gained from this experience and additional experience working with American Indian tribes, I discuss historic, contemporary, and potential future strategies for involving and engaging American Indian tribes in land and resource stewardship decisions in the United States.