Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing a course of action for curriculum convergence in mass communication programs. The study used a purposive sample to determine if administrators are utilizing this method as a part of curriculum convergence. The results indicated a use of this method among institutions involved in curriculum convergence.

This study reviews U.S. Spanish-language broadcast networks' prime time programming content targeted to the Latino youth audience. It explores the relationship between the Latino youth and prime time programming by Spanish-language broadcast networks and how they seek to attract this market as is reflected in the characteristics and quantity of their content and preferred formats by using the strategic management theory. This study identifies the amount and type of prime time programming that was catered to the Latino youth audience between 2003 and 2012 by the three major Spanish-language networks: Univision, Telemundo, and Telefutura. An observed pattern reveals that prime time programming targeting Latino teenagers is relatively smaller and older in comparison to programming delivered through the general programming.

The HOAX is an examination of abusive power and lack of regulation in the homeowners' association industry; a business and quasi-government system whose key selling point is the protection of property values. The documentary follows an investigative reporter, homeowners, and HOA reform activists as they illustrate shocking evidence of financial and psychological hardships throughout Texas and Nevada. A few of these people, including the filmmaker, are the subject of adverse actions from various players in this quasi-governmental system.

Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distraction/amusement, social integration, social surveillance, and active entertainment. The low comparative saliency of the social integration factor suggests that perhaps fandom is distinct from other ways of identifying with similarly-minded individuals (e.g. political and/or religious affiliation), or that perhaps fandom as a factor is less than sufficient to explain how/why sports fans use social networking sites.

Classless: On Being Middle Class in America is a documentary film that explores what it means to be middle class in America. The film combines personal narrative, folksy reporting, and comedy as the film's director— Joe Brown, tries to reconcile his own status anxiety with everyday understandings of social class. Classless takes the form of a journey; the film travels through the American South, Northeast, and the Mountain West while trying to get at the heart of our middle class American Dream. Classless forwards three main arguments: (1) the American middle class is not as all-encompassing as seems; (2) Americans are more concerned about inequality than both politicians and the media suggest; and (3) many Americans are not actually middle class, economically speaking.

Out of Order is a documentary film that explores the emotional and physical aspects of living with polycystic ovarian syndrome. This reproductive disorder affects between 5 and 10% of all women of reproductive age. This film features an animated, autobiographical look at director Kimberly Davis' personal experience with this condition.

This study seeks to use a dual-theoretical approach, through the use of para-social relationship theory and economic data analysis, to explain the success of reality television since the early 2000s. This study uses both qualitative and quantitative components to understand the growth of reality television. This study includes a literature analysis of both methodologies used. Focus groups were used to seek to find a strong level of para-social interaction in viewers of reality television. Two focus groups were conducted with participants 18-35. There were a total of 16 participants who attended the focus group sessions. The information collected suggested that viewers of reality television formed para-social relationships. It appeared that female viewers were more likely to form para-social relationships than male viewers.

This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader in broadcasting live streaming sports video. MLBAM expanded its online streaming video to mobile phones and iPad, further expanding the distribution of its content. This research compared MLBAM revenue to traditional broadcast revenue while analyzing the online division's role in promoting the MLB brand. This case study concluded that while MLBAM had made a number of groundbreaking developments, the league could still improve its use of embedded, shared video clips, archived footage and international marketing in order to further extend the brand equity of the MLB, its thirty individual brands and its media product portfolio.

This thesis examines the aesthetic of ballets adapted for BBC Television by producer Margaret Dale, beginning with her entrance to the BBC's training program in 1955 and culminating with her commissioned work Houseparty, which aired in 1964. A historical and organizational framework is discussed regarding the BBC's cultural mission and view of arts programming, as well as general developmental milestones in programming contextualizing Dale's working conditions. Particular focus is placed upon the appropriation of Romantic narrative ballets and their significance in reinforcing an aristocratic and culturally divisive structure in the arts. Textual analyses consider issues of restaging, camera placement, and lighting, as well as television's intimacy and relationship to characterization in ballet narratives.

This project explores the representation of white, American masculinity within the Hollywood bromantic comedy cycle. By analyzing three interrelated components (close homosociality, infantilization, and relationship to patriarchy) of the model of masculinity perpetuated by this cycle of films, this study reveals the hegemonic motives therein. Despite the representation of a masculinity nervously questioning its position within the romantic comedy narrative and the broader patriarchal structure, the results of this representation are, ultimately, regressive and reactionary. Cultural gains made concerning gender, sexuality, and race are doubled back upon in a cycle of films that appeal to regressive modes of misogyny, homophobia, and racism still present in Hollywood filmmaking, and the hegemony of white, patriarchal heteronormativity is rigorously maintained.

The purpose of this research study is to analyze mental health related content on the three network affiliated stations in Las Vegas, Nevada. Online web stories from broadcast stations are analyzed in terms of the content and tone. These areas of analysis relate directly to the mass communication theories agenda setting and framing. Historically, mental health news reports have included content and tone that together can potentially create and further stigmatizing sentiments about those with mental illnesses. This study utilizes a chi square test to determine if a relationship exists between the three network affiliated stations, four a priori coded mental health content categories, and a rating of the overall tone using a value dimensions scale. Supplemental analyses include frequency evaluations of what has been called “people-first” versus “non-people first” language. By analyzing mental health related content at these three stations in the Las Vegas market this study aims to add heuristic value to the study of mental health reporting in broadcast news. This study will allow for additional research to further test relationships between stations, content, and tone in the Las Vegas and other news markets. Ultimately, this study provides analysis and discussion of the important role of agenda …

Television is a universally popular medium that offers a myriad of choices to viewers around the world. American programs both reflect and influence the culture of the times. Two dramatic series, The Closer and Saving Grace, were presented on the same cable network and shared genre and design. Both featured female police detectives and demonstrated an acute awareness of postmodern feminism. The Closer was very successful, yet Saving Grace, was cancelled midway through the third season. A close study of plot lines and character development in the shows will elucidate their fundamental differences that serve to explain their widely disparate reception by the viewing public.

This documentary film tells the story of Mohammad in India, and Mike in the United States, who are separated by social, economic, cultural, linguistic and religious differences, and yet there is an inanimate object that connects them-the rickshaw. The film examines how rickshaw men are viewed and treated by the society they live in and also illuminates the threads of commonality between these two men to show that they are not so different from each other after all.

Overcapacity is a self-reflexive, personal journey film that explores the filmmaker's exploration of his lifelong problem with obesity and health. The film follows his progress as he discusses his weight problem with his partner and parents as well as works with a personal trainer and doctor in an effort to affect a lifestyle change while also confronting issues that have led to and perpetuate his current health situation.

The Middle East conflicts between Palestine and Israel are long-term, ongoing and wide-ranging. Kicking All Odds is an observational documentary that explores women football players from Palestine – both Christian and Muslim girls – who play together and forge a team despite all the hardships they face.

This thesis focuses on three fashion industry themed female friendship films: Pret-a-Porter/Ready to Wear (1994) by Robert Altman, The Devil Wears Prada (2006) by David Frankel, and The September Issue (2009) by R.J. Cutler. Female interpersonal relationships are complex – women often work to motivate, encourage and transform one another but can just as easily use tactics like intimidation, manipulation, and exploitation in order to save their own jobs and reputations. Through the lens of post-feminist theory, this thesis examines significant female interpersonal relationships in each film to illustrate how femininity is constructed and driven by consumer culture in the fashion industry themed films.

This study of radio news stations adds to the field of Twitter research into broadcasters' use of this social media microblogging platform; previous research has predominantly focused on television. This case study, based on a survey with numerous open-ended questions completed in face-to-face interviews, begins to fill in data on how Twitter is being used in major market radio station newsrooms. Limited in scope, this exploratory study used answers from seven members of two radio newsrooms in trying to find out if there were stated goals for tweets; if separate, unique content was being tweeted or was content tied to the stations' on-air product; how tweets seek to increase station listenership and/or increase station website traffic; what were the most frequently tweeted topics; what hyperlinks were included in tweets for internal or external web content; and were tweets personal and/or opinionated, or kept more professional with just factual material. From a strategic management theory standpoint, there is neither a stated plan nor goals sought with these newsrooms' use of Twitter. Unique tweet content includes sending out photos which add visuals to the pictureless world of radio news and live-tweeting of ongoing news events, while complementary content is promotional to push …

Living the vast majority of my life in an area that celebrates diversity but thrives because of illegal cross-border activities (undocumented workers, drug imports) at times the distance between the United States and Mexico is in fact as thin as the width of a fence. Though it is typical for a filmmaker to hope to present a unique take on a subject, given how I have seen the topics of immigration and the perspective of the purpose of homeland security portray, I am confident that there is an opportunity to show these issues in a more personal, less aggressive light with the use of first person accounts instead of a dependence on the most violent aspects of these topics. The main subject will give character to this agency by blurring the lines of his life as an agent and as a citizen.

This thesis is a reception study that examines potential reasons why the adolescent to college aged demographic of youth culture is embracing communicative and informational mobility. The project attests that the move to mobility is motivated by two major factors, the attraction of being an early adopter of technology and the way social behaviors are made attractive in mobile marketing. Chapter 1 explores the importance of these social behaviors, as they are very much intertwined and contribute to how youth acclimate into society. Chapter 2 demonstrates that creating social distinction and cultural capital is linked to being an early adopter of technology. The remaining portion of the document examines recent mobile advertisements and why youth would be attracted to the aesthetic and thematic elements contained in the advertisements. Chapter 3 examines how Blackberry utilizes the behavior of creating and expressing identity in their advertisements. Chapter 4 focuses on how Apple has worked to create a community centered around their brand. Finally, Chapter 5 looks at how Google/Android has highlighted the acquisition, sharing, and utilization of content through the phenomenon of applications. With this project, I hope to illustrate the rationale why youth would be attracted to communicative and informational mobility.

My Brother’s Keeper is a Documentary Film developed to explore the life of John Dillinger. It examines the legendary criminal through the memories of Frances Dillinger Thompson, his last remaining sibling. The film attempts to understand John Dillinger by exposing his intimate childhood relationship with his sister, and the burdens his actions left on her.

Miss Kathy is a documentary film that tells the story of Kathy Griffin-Grinan, a lead recovery coach for prostitution and human trafficking with the Harris County Sheriff’s Office. Her non-profit organization —We’ve Been There, Done That – works in conjunction with law-enforcement to offer the survivors of prostitution a chance at rehabilitation. With endless enthusiasm, she mentors survivors as they struggle to escape a destructive lifestyle. This film also explores the relationship between human trafficking and prostitution, while addressing issues of victimization and exploitation.

The Best Medicine is an animated documentary that explores the true stories behind the live performances of stand-up comedians. The film juxtaposes live stand-up performances with candid interview footage combined with animation and illustration. Three subjects– Michael Burd, Casey Stoddard, and Jacob Kubon– discuss alcoholism, childhood abuse, and sexual anxiety, respectively. Their candid, intimate interviews reveal personal information, creating a new context with which to understand live stand-up comedy performance. This illustrates themes of finding humor in dark or painful circumstances and the cathartic nature writing and performance.

Exploring the theme of Diaspora, this paper is an accompanying document for the documentary, A Dream Lost in Dream. It sheds light on the purpose, and process of producing this documentary. The main purpose for the production of this documentary has been described as initiation of healthy and casual dialog between diverse populations in America. It emphasizes the importance of creating visual media targeting masses rather than the elite. It is argued that it can act as a tool of awareness, reducing anxiety in the society. It also embarks on the production journey of the documentary A Dream Lost in Dream. The film is a portrayal of an East Indian immigrant struggling between economic survival, family issues and passion to fly.

This film examines the phenomenon of a family divided by the U.S.-Mexico border. Saul, the head of the family, migrated north in search of a better life for his wife and children while they stayed behind in Mexico. Not having the documents to cross the border has resulted in being apart from his family for more than ten years. This is a story about separation, pain, and the ultimate sacrifice a family makes as a means of survival.