In an attempt to shed light on the further sophistication of opinion leadership in online communities, this study examined the forces and structures that affect their formation in the League of Legends subreddit. By investigating what users thought about the various types of individuals with which the communicate, the researcher hoped to begin to understand and record how those forces work bother on this particular subreddit and in mass media beyond. Opinion leadership continues to be an integral force in deciding what information is consumed by a public and under what frames and agendas it is contextualized. If researchers can operationalize formal definitions for the influences and structures that occur online, they can better navigate the deep waters that are global communication on the internet.

A foreign country's positive or negative image in the U.S. media can influence public attitudes toward that country. The way U.S. media covers sex crimes from countries like India and Pakistan has a direct effect on the global image of these countries. This qualitative content analysis examined the coverage of two rape victims, Jyoti Singh Pandey and Mukhtar Mai in two mainstream U.S. newspapers, the New York Times and the Washington Post. Frames identified in the study include cultural differences, nationality and male patriarchy. The results revealed that while U.S. media was sensitive to both victims, Indian culture was portrayed in a favorable light than Pakistani culture. This study recommends that reporters and newsrooms need to be sensitive in reporting foreign cultures and refrain from perpetuating cultural stereotypes through reporting. The study also recommends developing training and understanding methodology when covering sex crimes so that journalists are aware of the rape myths and narratives that trap them into unfair coverage.

Pat Tillman—an Arizona Cardinals player who sacrificed everything to serve his country but died in Afghanistan—was initially touted as a true American hero who was killed by enemy fire. In reality, however, the Tillman narrative was based on nothing but military propaganda. This research focused on how mainstream U.S. newspapers used news frames, overall story tone, and news sources before and after the official acknowledgement of the true cause of Tillman's death as fratricide. As hypothesized from C. Wright Mills' "lesser institutions," Antonio Gramsci's hegemony, and Edward S. Herman and Noam Chomsky's propaganda model, the newspapers generally decreased both direct and indirect references to news frames involving "lesser institutions" (e.g., NFL, Arizona State University) and ideological values (e.g., heroism, patriotism) after the revelation, but they were not critical of the Iraq/Afghanistan wars or the Bush administration at all. In addition, they increased their dependence on official sources and decreased family and friend sources after his cause of death was changed. The results as a whole indicate that in the Tillman saga, the revelation of his true cause of death introduced a significant disruption to the propaganda information system, causing news frames to decrease, but the third filter of the propaganda …

The study seeks to find a baseline of Twitter usage of traditional media. Findings suggest that traditional media are using Twitter (a non-traditional medium) in a traditional way. The study explores why a tool like Twitter needs to be approached by journalists in ways to which they may not be accustomed. The study additionally finds that newsrooms are underutilizing Twitter's potential for audience interactivity and have not established guidelines for journalists in the use of Twitter for work purposes. Conclusions include the need for more understanding of Twitter on the part of managers, a usage of Twitter that fits the medium, rather than traditional journalism models and more study in the future so that the journalism business can stay ahead of the curve when new communication technologies are introduced.

This study investigated how two college newspapers cover race and how the papers employed racial stereotypes when describing sources. One of newspapers is a student-produced paper at a private university. The other is a student-produced newspaper at a public university. The study conducted content analyses of front-page news stories in both college newspapers. The sources in the story were analyzed for racial stereotypes. Stereotypes were identified based on frames used in modern racism research. A t-test and chi-square were used to compare the coverage of minorities to Whites. Once the quantitative content analysis was completed, I used textual analysis to identify what ways the news stories used stereotypical coverage of minorities. The study used critical media theory.

Trafficking women for sexual abuse has been a serious concern worldwide, particularly over the last two decades. The International Labour Organization (ILO) estimated that illicit profits of human trafficking may be as high as $32 billion. However, the international media community has scarcely focused on North Korean women defectors and victims of human trafficking, despite the severity of the issue. More than two million North Koreans, predominantly women, have crossed borders to enter China from starvation. Among those women migrants, about 80% to 90% of them were abducted by traffickers at the border between North Korea and China, and the traffickers sold them to the Chinese sex industry or Chinese men who are unable to find a woman as a wife or a sex slave.This cross-cultural textual analysis examined South Korean and Western (U.S. and British) newspaper coverage of North Korean women as victims of human trafficking to discover similarities and differences in those countries’ news frames. The analysis has shown that politics was a crucial factor in the coverage of the issue. However, by generally failing to report on the fundamental causes of the trafficking, such as inequality between genders, both Western and South Korean newspapers perpetuated hegemonic masculinity …

The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined through two mass communications theories: functionalism, which says a society can be viewed like an ecosystem as a "system in balance" consisting of complex sets of interrelated activities, each of which supports the others in maintaining the system as a whole; and the dual responsibility model, which says that companies should operate in the best interests of all in the community who depend on them, not only those who benefit financially. Additionally, the work is considered from a human-interaction design standpoint to evaluate whether the News has created affordances that enable the journalists and the readers to communicate, and whether the journalists are effectively practicing service design when publishing news and information for the audience.

Corporate social responsibility (CSR) is an emerging concept that continues to play a controversial role in the business world. Different CSR theories and ethical foundations inform different approaches to embedding socially responsible behavior into today's business functions. As technology, globalization, and economic challenges change the corporate world, the meaning and application of CSR also changes. While no empirical evidence of CSR's impact on performance exists, many corporations operate under the assumption that CSR holds significant value. This study examines the framing of CSR in stories published by leading business magazines between 2008 and 2012. By examining the presentation of CSR concepts, the resulting analysis can provide important conclusions for corporations, public relations practitioners, mass media, and consumers. This study resulted in a hierarchical pyramid of frames that organizes the framing of CSR in business magazines into three layers: category, motivation, and classification as either responsible behavior or irresponsible behavior. These results lead to recommendations for future CSR research, including the need for quantitative evidence of a connection or disconnection between CSR and profitability.

Solutions journalism, rigorous reporting on responses to social problems, has gained great traction in the last decade. Using positive psychology theory, also known as the theory of well-being, this qualitative study examines the impact of reporting while using solutions journalism techniques. Applying the five pillars of positive psychology theory: positive emotion, engagement, positive relationships, meaning and accomplishment (PERMA), this study used interviews and content analysis to investigate how journalists are applying the tools of solutions journalism as well as what they hope to accomplish in the process. Findings revealed that the application of solutions journalism techniques produces hope and community engagement resulting in flourishing and positive change for individuals, communities and all involved in the reporting process.

This qualitative study sheds light on the framing of the sexual abuse of the Boko Haram's female captives sent to the internally displaced persons (IDP) camps and analyzes emotional themes from tweets focusing on the release of the Boko Haram's female victims, the Chibok girls. Six articles were chosen from BBC (a British news source), Punch (a Nigerian news source), and the New York Times (an American news source) to reveal the frames. In addition, 118 tweets were examined to address emotional tweets under #ourgirlsareback, #82chibokgirls, #chibokgirls82, and #chibokgirls. The findings discovered the presence of the human interest frame, conflict frame, responsibility frame, and a stereotype in the articles. The tweets showed positive common themes- joy, gratitude, and hope. Also, the tweets included conspiracy theories.

This thesis study takes a mixed methods and black feminist approach to find out how black women are represented within the beauty advertisements of women's fashion magazines.

This thesis features a qualitative analysis of eight Korean media products — both fiction and nonfiction. For many years, South Korea (hereafter also called Korea) has been called the "world's plastic surgery capital" by many publications, such as Business Insider and The New Yorker. Although Business Insider considers the United States the "vainest country in the world," the numbers of cosmetic surgeries, percentage wise, per person in Korea still outnumber those in the United States, with 20 procedures per 1,000 persons. In this thesis, I argue by using the cultivation theory that Korean television, such as K-Dramas, talk shows and films, which celebrate transformations and feature makeovers and thus normalize cosmetic surgery, create a fantastic space for viewers where the viewers are compelled to act on a media-generated desire to undergo cosmetic surgery in the belief that doing so will also transform or better their lives in the same way it does for the characters in these Korean television productions.

This study examines African American stereotypes in film. I studied six directors, Kathryn Bigelow, Spike Lee, the Russo Brothers, Ryan Coogler, Tate Taylor, and Dee Rees; and six films Detroit, BlacKkKlansman, Captain America: The Winter Soldier, The Help, and Mudbound. Using the framework of critical race theory and auteur theory, I compared the common themes between the films and directors. The main purpose of my study is to see if White or Black directors predominantly used African American stereotypes. I found that both races of directors rely on stereotypes for different purposes. With Black directors, the stereotype was explained further through character development, while the White directors used the stereotype at face value with no further explanation.

This qualitative study addresses how the Dallas Morning News and Al Día reporters and editors determine what type of news related to the Dallas Latino and Hispanic communities gets covered. It also looks into how and why each newspaper tackles the coverage of these communities. Through a systematic analysis of 8 in-depth interviews and a 6-month ethnography, the findings of this study suggest that Latino and Hispanic journalists in Dallas feel the Latino and Hispanic communities are regarded as the "other." This study suggests the newsroom's hegemony and its news production routines influence the way Latino and Hispanic communities are covered in Dallas, and the way Latino and Hispanic reporters and editors who primarily cover these communities are treated. Though the newsrooms have made an effort to diversity its staff, reporters and editors claim they still have a long way to go before the staff accurately represents the large Hispanic and Latino population in the city.

The increase of mass shootings in the U.S. has amplified news reporting on mental illness as a possible factor in the shootings despite no evidence linking the two issues. Sources used to explain mental illness in stories that explore the motivations of mass shooters affect audience perception. Through a qualitative content analysis of local newspaper coverage of five U.S. mass shootings in 2015, journalists linked mental illness as a possible motive through sources who were not qualified to treat or diagnose mental illness. Journalists also ignored professional guidance from the Associated Press on mental illness reporting in the context of mass shootings. Additionally, journalists assumed the audience was knowledgeable of mental illness in general terms and specific diagnoses. These findings indicate coverage of mass shootings includes inaccurate information about shooters' motives, and it also continues to frame mental illness as dangerous.

For many years newspapers were locally owned by editors and publishers. However, today many are run by corporations from out of state. As a result, many communities have lost the personal relationship between the family owned publication and the community. Gene Howe, who served as editor, publisher and columnist of the Amarillo Globe-News from 1926 until his death in 1952, believed the community was where the focus should be and the newspaper should do all that it can to help their readers. Despite the fact that Howe was not born in Amarillo, Texas, his passion and love for the city and its inhabitants compensated for it. During the Dust Bowl and Great Depression Howe and the Globe-News helped Amarillo survive the dust and economic storms that blew through the Texas Panhandle, an area that has not been written as much as other parts of Texas. Through his “Tactless Texan” column, which served as a pulpit to the community, to the various contests and promotions the newspaper sprang up, including the creation of Mother in Law Day, Gene Howe gave the newspaper another dimension little has been studied about, the role of the editor and publisher in guiding a community through …

As entertainment reflects a culture's ideology, it is important for researchers to study its messages and subsequently its potential meanings. Entertainment has the power to inform and persuade, creating models for behavior with which the public interacts. The entertainment texts for the purpose of this study are the Castle television series and the Nikki Heat novels. Together, they create a unique multi-layer fictional world. By using postmodern, feminist, communication, and entertainment theories, the results of this study provide a tightly focused lens which views a narrow aspect of entertainment media. Each text was thoroughly examined using textual analysis, Feminist Poststructuralist Discourse Analysis, and conversation analysis. Contrary to expectations, the results indicated that the Castle and Nikki Heat texts support hegemonic ideology, particularly through the use of exaggerated stereotypes, strict gender roles, imagery, and narrative choices that help perpetuate rape culture. The discussion outlines how these results can be interpreted through the dominant messages presented in the texts. This research is intended to serve as a foundation for future research regarding entertainment media.

Punk rock music has long been labeled sexist as copious media-generated accounts and reports of the genre concentrate on male artists, hyper-masculine performances, and lyrics considered to be aggressive, sexist, and misogynist. However, scholars have rarely examined punk rock music longitudinally, focusing heavily on 1980s and 1990s manifestations of the genre. Furthermore, few systematic content analyses of feminist themes in punk rock song lyrics have been conducted. The present research is a longitudinal content analysis of lyrics of 600 punk rock songs released for four decades between 1970 and 2009 to examine the prevalence of and longitudinal shifts in antiestablishment themes, the prevalence of and longitudinal shifts in sexist themes relative to feminist themes, the prevalence of and longitudinal shifts in specific feminist branches, and what factors are related to feminism. Using top-rated albums retrieved from Sputnik Music’s “Best Punk Albums” charts, systematic random sampling was applied to select 50 songs for each combination of three gender types and four decades. Sexism and feminism were then operationalized to construct a coding sheet to examine relevant dimensions. While the present study found no significant patterns of longitudinal increase or decrease in feminist or sexist themes, it revealed that feminist themes were …

Today’s journalism students are learning in a time in which new technology innovations, including online news sites, blogs, and social media, have become a prominent part of the journalism industry. Whether it’s newspapers, public relations, or broadcast, technology has become a part of every area of journalism. While several studies have focused on how journalism classes should be taught in lieu of this change, how students are learning and how they feel about this changing industry has yet to be shared. This research uses both a survey of 203 current, undergraduate pre-journalism students at a large, Southwestern university, as well as focus group interviews with several subgroups of 11 of those students. The results show, not surprisingly, that journalism students are heavy users of technology and social media. They also show that a majority of journalism students prefers consuming media online. However, although students use technology and social media frequently, and also consume media online, there is evidence that suggests that they would rather learn face-to-face with an instructor than take online classes. In addition, they feel positive about their future in the changing industry.

About 30 million women in the U.S. are estimated to be victims of sex crimes in their lifetimes. However, sex crimes, especially those committed against immigrants are the least reported crime in the country. Some sex crime victims say the fear of media criticism discourages them from reporting the crime. in May 2011, an African maid working at a New York hotel accused Dominique Strauss-Kahn, the former director of the International Monetary Fund, of sexually assaulting her. This qualitative content analysis examined the coverage of the DSK case, by three leading international newspapers: the New York Times, the Guardian and Le Monde. Findings suggest that Strauss-Kahn received more favorable coverage than Diallo. Frames identified in the coverage include the importance of status/prominence, race, culture differences, victim-blaming, male privilege, socioeconomic differences and focus on appearance. the study recommends that news organizations avoid judgmental coverage of sex crimes and consider identifying victims by allowing them to tell their side of the story.

This research investigated high-school journalism educators’ use and teaching of convergence technology, as well as their self-efficacy, job satisfaction, job dissatisfaction, and burnout. In general, instructions and uses of multimedia tools were not as prevalent as traditional-journalism instructions and tools. One-third of the teachers expressed moderate or strong levels of burnout in terms of their emotional exhaustion. Although both job satisfaction and job dissatisfaction were strong predictors of burnout, self-efficacy was not. Job dissatisfaction was the strongest predictor of burnout, but contrary to the past research, gender turned out to be the second strongest predictor. Qualitative in-depth interviews with a controlled random sampling of survey respondents revealed that maternal mindset and gender roles strongly contribute to female high-school journalism teachers’ expressed burnout and emotional exhaustion.

In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. Their responses reveal that the processes were generally haphazard. This was a result of several factors, some of which were external to the newspaper industry, and others which were cultural, internal forces. Despite a general level of disorganization in the processes, the responses do identify some practices that can be used as blueprints for media organizations that wish to rethink their approach to potentially disruptive technologies.

Representations of people with a developmental disability are virtually not covered in the media. Although there is little coverage of people with developmental disabilities in the media, there are a few entertainment television characters who have Down syndrome and are represented in the media. This study will take a look at the history of how people with disabilities were represented in the media and examine how two television characters with Down syndrome were portrayed on the shows by examining their self-esteem. This study seeks to focus on portrayal of people with Down Syndrome because the physical features that people with Down Syndrome possess are easy to identify. Specifically, the study examines the portrayal of self-esteem in two television characters, Corky Thatcher (Life Goes On) and Becky Faye Jackson (Glee). The researcher will also examine how the portrayal of self-esteem in the two characters is similar or different in people who have Down Syndrome. In the study the researcher found that the representation of the character Corky was different from the character Becky. But both characters tackled issues that affected the Down Syndrome community and it affected their self-esteem. Corky and Becky were different from the interviewees in the way they …

The relationship between Japan and the U.S. has endured contention since the beginning of the millennium, but the two countries remain allies. This quantitative and qualitative content analysis examines the print coverage of two controversies in Japan-U.S. relations: the sinking of a Japanese fishing trawler and the controversy surrounding the Futenma base. By applying the theoretical framework of media framing, the research examines four U.S. newspapers and one Japanese newspaper while considering the two corresponding geopolitical periods: Japan (sur)passing. By coding each article for predefined framing categories, the research found in the era of (sur)passing, the application of the mea culpa and responsibility frames mirrored the geopolitical dynamic of the time. However, the reconciliation frame, created by the U.S. newspapers’ use of elite news sources in the period of Japan passing, went against the scholarly interpretation of the period, and instead focused on a positive bilateral relationship in order to influence public opinion.