1 Matching Results
Results open in a new window/tab.
Results:
1 - 1 of
1
Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms
The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.
Date:
August 1987
Creator:
Kleinknecht, Wolfram
System:
The UNT Digital Library