Presentation that provides a summary of the literature on library outreach and indicates how the literature review has impacted outreach developments at the UNT Libraries. Outreach has a positive impact on student success, but a clear definition of what outreach is looms beyond the literature. Intermixed with marketing, advertising, broader engagement methods, and social media use, outreach has become a catch-all term for activities that bring awareness to library resources, services, programs, spaces, and employees. It was presented at the UNT Libraries' Public Services Conversation Hour, an internal, divisional peer learning and training program.