The purpose of this study was (1) to trace the contributions of the newspaper to the civic improvement and economic growth of Wichita Falls; (2) to trace the contributions of the publishers; and (3) to trace the development of the Wichita Falls Times from 1907, when it began as a daily, to 1976, when it sold to Harte-Hanks Communications Inc.

This problem's investigation deals with the influence of sports photographer Al Panzera upon staff photographers at four major metropolitan newspapers in the Dallas-Fort Worth area. Information was gathered through interviews, periodicals, and the pages of the Fort Worth Star-Telegram. The study found Panzera to be influential in varying degrees upon all photographers interviewed. He proved most influential with beginners, especially in the 1940's and 1950's. He influenced advanced photographers to a limited extent. Areas of influence included his techniques, abilities, personality, and tenure with Star-Telegram.

The study's problem was whether five major newspapers that covered Viking produced informative, educational, interpretive, and credible stories. Indexed, microfilmed articles from January, 1975, to November, 1976, were analyzed. Conclusions: no newspaper gave the landings the greatest percentage of coverage; every newspaper devoted the largest percentage of coverage to interpretation; science writers used analogy most often; adequate explanations of Viking's implications were not found; four of five newspapers had more references to named than unnamed sources; only two newspapers utilized their staffs more than outside sources. Recommendations: covering a science event should be planned to include preliminary coverage, follow-up, and analysis; writers must interpret the facts, use educational writing techniques, explain implications, and have specific attribution; newspapers should assess their capabilities for science coverage.

This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural influence among Japanese natives in the Dallas area did not result fin unfavorable attitude toward comparative advertising despite the fact that in Japan, the name of names in advertising is counter to basic Japanese culture and tradition.