Degree Department

Degree Discipline

Language

An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art (open access)

An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art

This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.
Date: August 1977
Creator: Greer, Hiram V.
System: The UNT Digital Library
A Student Interior Design Laboratory Manual for Perspective Drawing 134 (open access)

A Student Interior Design Laboratory Manual for Perspective Drawing 134

This paper is to present a student interior design laboratory manual for Perspective Drawing 134. A mechanical and freehand approach to the grid method of perspective is used. Chapter I reviews the significance of the problem, definitions of terms of perspective, data sources and method of procedure. Chanter II explains a brief overview of perspective from primitive man to its present use in interior design. Chapter III reviews the general principles of perspective. Chapter IV presents the grid method to one-point and two-point perspective, both mechanical and freehand approaches. Included are step by step illustrations and explanations of the method. Chapter V summarizes the intent of this study.
Date: May 1977
Creator: Farias, Anna Laura
System: The UNT Digital Library
An Experiment in the Deliberate Subordination of Primary Pictorial Features in Painting and Investigation of the Pictorial Interface (open access)

An Experiment in the Deliberate Subordination of Primary Pictorial Features in Painting and Investigation of the Pictorial Interface

This study concerns the deliberate subordination in painting of thirteen art elements and principles, the primary pictorial features, and examination of the intervals between pictorial events, the pictorial interface. A written record was kept of the artist's observations and impressions during the making of ten nonobjective paintings and their later study. The artist selected five paintings as more successfully subordinating the primary pictorial features and three paintings as most successfully exhibiting the three characteristics determined for the pictorial inter face: (1) conceptual resonance, (2) ambiguity, and (3) unbiasedness. The three paintings selected as most successfully exhibiting the characteristics of the pictorial interface coincided with three of the five paintings selected as more successfully subordinating the primary pictorial features.
Date: August 1977
Creator: Quantz, Manfred
System: The UNT Digital Library
The Investigation of Illusionary Space on Dark Surfaces Using Elliptical and Spherical Shapes (open access)

The Investigation of Illusionary Space on Dark Surfaces Using Elliptical and Spherical Shapes

The problem was to investigate illusionary space as affected by dark surfaces using the elliptical and spherical shapes from previous work. I explored the potential of visual tension, movement, pattern, and various degrees of space on surfaces of opposite tonalities from those previously used. An investigation of space on dark surfaces was undertaken and ten works completed.
Date: May 1977
Creator: Moseley, George W.
System: The UNT Digital Library