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A Scientometric Analysis of a Marketing Theoretician: “Good Will Hunting”
Albert Einstein notably asserted that “It would be possible to describe everything scientifically, but it would make no sense; it would be without meaning, as if you described a Beethoven symphony as a variation of wave pressure.” Cast against the backdrop of Einstein’s assertion, the present research critically examines the enduring yet unresolved controversy regarding marketing as a science. Consider that the marketing discipline is nearing its first-century of inception, the Journal of Marketing is approaching its eighth decade of publication, and yet marketing academicians still debate the epistemology of marketing itself. Virtually all theories in marketing are adaptations of theory-development from other social science disciplines. The overarching research mission is to critically review a body of marketing theory using a meta-analytic approach to illuminate gaps in the epistemic foundations of marketing knowledge development. Grounded in the theory of composition, an entire body of Shelby D. Hunt's marketing literature – more than 130 effects encapsulating five of the most widely-cited marketing theoretical streams to date – is critically evaluated. Using scientometric analyses, the impact factors, citation indices, and the domain of references across the allied behavioral science literatures are empirically assessed. An epistemic inquiry to the marketing discipline is the …
Date:
August 2014
Creator:
Zuberi, Mel F.
System:
The UNT Digital Library
Momentarium
"Momentarium" is a collection of poems that examines the instability of moments. By engaging with photography, the poems examine the strengths and flaws in representation. Qualified accuracy, in other words representations that exact no absolute authenticity, are paradoxically, most accurate. The original poems attempt to express both empathy an end to empathy, "I mean to give you what you cannot keep: a blue twice as true" and "I mean to give you what I cannot." The competing forces animate a contingent moment, before it becomes the past.
Date:
August 2017
Creator:
Zuehlke, Karl
System:
The UNT Digital Library
Lack of Evaluation as Evaluation: Analysis of an African American Woman’s Narrative
This thesis examines an African American woman’s narrative about the day that her daughter was shot. Like many personal narratives of “frightening experiences,” the speaker in this narrative highlights the peak of her story, making sure her point is salient. In earlier analyses, it has been shown that evaluation tends to cluster around the peak of the narrative. In “The day my daughter got shot” we see that this event-filled narrative is not evaluated as predicted as there is no increased usage of evaluative devices at one single point in the narrative. Instead, it is a change in patterning of a number of linguistic and paralinguistic devices that conspire to bring special attention to the peak of the narrative. By examining multiple devices at once, it is seen that they create a cumulative effect that makes the story interesting and exciting, resulting in a successful narrative.
Date:
August 2011
Creator:
van Drunen, Vanessa
System:
The UNT Digital Library
Explaining Marijuana Use Among Turkish Juveniles: A Test of Hirschi's Social Bonding Theory
Marijuana is the most prevalent illicit drug used in the world and among Turkish juveniles. Although studies have examined marijuana use among Turkish juveniles, none has tested Hirschi's social bonding theory, one of the most frequently tested and applied criminological theories in the United States and other Western and developed countries. This study investigated the empirical validity and generalizability of Hirschi's theory to juveniles' marijuana use in Turkey, a non-Western and developing country. Data on 2,740 Turkish tenth grade students from the 2006 Youth in Europe survey were used. Results from binary logistic regression analyses were generally consistent with the propositions of Hirschi's theory and the findings of previous empirical studies. Regarding the attachment component of the theory, Turkish juveniles who lived in two-parent families and those who were closely monitored by their parents were less likely to have tried marijuana. In addition, teens who were strongly attached to their school and religion were also less likely to have used the drug. As for the commitment component, language grade was negatively associated with marijuana use. None of the involvement items had significant effects on marijuana use in the predicted direction. Participation in club sports had a positive effect on marijuana …
Date:
December 2010
Creator:
Çam, Taner
System:
The UNT Digital Library