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Exploring Perceptions of Brand Loyalty and Consumer Identity among Millennial Males Living in Central Ohio (open access)

Exploring Perceptions of Brand Loyalty and Consumer Identity among Millennial Males Living in Central Ohio

Brand loyalty is a common theme throughout consumer and market research, yet it has not been a major topic among anthropologists. The research presented here is an anthropological exploration of the social and cultural influences on how a unique demographic - millennial males - view their own loyalty to brands. Through the use of qualitative interviews and online surveys, participants provided insight in to how they viewed their favorite brands and how those brands fit in to their lives. After analysis was done on these interviews a number of themes and degrees of attachment were identified and discussed.
Date: May 2018
Creator: Oates, Blake A.
Object Type: Thesis or Dissertation
System: The UNT Digital Library
Anti-Fretting Wear Coating for Substrates (open access)

Anti-Fretting Wear Coating for Substrates

Patent relating to an anti-fretting wear coating for substrates.
Date: May 18, 2012
Creator: Scharf, Thomas W.; Mohseni, Hamidreza & Tiley, Jaimie S.
Object Type: Patent
System: The UNT Digital Library
American Recovery and Reinvestment Act (ARRA) FEMP Technical Assistance U.S. General Services Administration – Project 195 John Seiberling Federal Office Building and U.S. Courthouse, Akron, Ohio (open access)

American Recovery and Reinvestment Act (ARRA) FEMP Technical Assistance U.S. General Services Administration – Project 195 John Seiberling Federal Office Building and U.S. Courthouse, Akron, Ohio

This report documents the findings from an onsite audit of the John Seiberling Federal building located in Akron, Ohio. The Federal landlord for this building is the General Services Administration (GSA). The focus of the audit was to identify various no-cost or low-cost energy efficiency opportunities that, once implemented, would reduce in either electrical and gas consumption and increase the operational efficiency of the building. This audit also provided an opportunity to identify potential capital cost projects that should be considered in the to acquire additional energy (electric and gas) and water savings to further increase the operational efficiency of the building.
Date: May 28, 2010
Creator: Arends, J. & Sandusky, William F.
Object Type: Report
System: The UNT Digital Library