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Identifying tween fashion consumers’ profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement, and brand commitment (open access)

Identifying tween fashion consumers’ profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement, and brand commitment

Article describes study identifying tween fashion consumers’ profiles in relation to fashion change agent (FCA) characteristics, such as fashion innovativeness and opinion leadership, and examines how the tweens’ FCA characteristics influence their Internet innovativeness, interest in online co-design involvement, and brand commitment.
Date: April 29, 2019
Creator: Baker, Renee; Gam, Hae Jin & Banning, Jennifer
Object Type: Article
System: The UNT Digital Library

The Art of Internet Advertising: An Analysis of Consumer Preferences Concerning Design Elements in Web Based Image Advertisements (Work in Progress)

Poster presentation for the 2011 University Scholars Day at the University of North Texas. This poster discusses research on internet advertising and an analysis of consumer preferences concerning design elements in web based image advertisements.
Date: April 14, 2011
Creator: Gordon, Matthew & Eve, Susan Brown
Object Type: Poster
System: The UNT Digital Library