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Addressing Social Elements of Wildfire: Risk, Response, and Recovery in Highland Village, TX (open access)

Addressing Social Elements of Wildfire: Risk, Response, and Recovery in Highland Village, TX

Representatives of the City of Highland Village expressed concern over the risk of wildfires for their community. Anthropology provides many tools for and examples of disaster assessment of preparedness, response, recovery, and mitigation. These tools combined with Geographic Information Systems (GIS) can provide a holistic, cultural ecological look at how such a disaster may take place in the city. The project's methods included a detailed survey of preparedness steps which was analyzed using SPSS and also imported into ArcGIS for spatial analysis, and semi-formal, in-depth interviews with residents of the community regarding preparedness, response, and recovery. Residents fell into a middle category of preparedness, with the majority of participants considering or implementing a few recommended preparedness steps. Interview participants expressed respect for and trust of the city and first-responders, as well as a willingness to volunteer their help during response and recovery stages. Finally the American Community Survey showed that resident socioeconomic vulnerability was considerably low, and no action needed to be taken to advocate for at-risk individuals. Overall, the City of Highland Village showed a high resiliency to disaster. A wildfire likely will not have a major impact on the community as a whole, though the city may reduce …
Date: May 2016
Creator: MacKinnon, Jessica
System: The UNT Digital Library
Advancing a Community's Conversations About and Engagement with Climate Change (open access)

Advancing a Community's Conversations About and Engagement with Climate Change

The goal of this project completed for the Greater Northfield Sustainability Collaborative (GNSC) was to understand how Northfield, Minnesota citizens are experiencing climate change. Thirty individuals were interviewed to find out what they know about climate change, what actions they are taking, what they think the solutions are to the problems, and what barriers they have to more fully engaging with climate change issues. The interview results are intended to promote and advance the community's discussion on climate change via social learning and community engagement activities such as town hall forums and community surveys. These activities encourage citizens in the community to have direct input into the development of the community's climate action plan (CAP). Analysis of the interviews showed that the interviewees are witnessing climate change, that most are taking at least some action such as recycling or lowering thermostats, that they can name barriers to their own inaction, that they say communication about climate change remains confusing and is not widespread in Northfield, and that they are able to provide numerous suggestions for what the local and broader leadership should be doing. The analysis also showed wide individual variation within the group. Interviewees who were less knowledgeable about …
Date: August 2018
Creator: Hansen, Carla Grace
System: The UNT Digital Library
Aging Texas Well: An Assessment of Denton's Aging-Friendliness (open access)

Aging Texas Well: An Assessment of Denton's Aging-Friendliness

The purpose of this research was to conduct a needs assessment for the city of Denton, Texas to learn how residents view Denton's aging-friendliness. The research design was based on the Texas Department of Aging and Disability Services' Aging Texas Well Toolkit and was funded by a two year grant from that agency. Both qualitative and quantitative methods were used to gather data on six community indicators: demographics, housing, transportation, health care (including mental health and substance abuse services), recreation, and community supports and services. Input from city residents was gathered through focus groups, followed by a survey of the broader community in the city to validate and prioritize the needs identified. The research found gaps in Denton's aging-friendliness. Denton residents feel that although there are some services for the aging in the area, other services are lacking. The top needs identified by residents were a single point of contact for, and better communication about, resources currently available, as well as a need for increased transportation options.
Date: August 2016
Creator: Wolfe, Julia Rachel Weinstein
System: The UNT Digital Library
Anthropology of Aging: Assessment of Old Age Needs and Ethical Issues regarding the Use of Assistive Technologies (open access)

Anthropology of Aging: Assessment of Old Age Needs and Ethical Issues regarding the Use of Assistive Technologies

The main goal of this research has been to investigate elderly people's needs, perceptions, fears, hopes, and expectation regarding elderly care, including ethical issues linked to assistive technologies. As faith seems to take an important place in how some elders face the aging process, the spiritual dimension was also included. Therefore, the research was conducted among 15 church congregants. Results show that most respondents fear the physical and mental decay due to aging, often resulting in becoming a burden to someone else, along with abandonment and lack of financial resources. Most ethnic groups perceive that other cultures take better care of their elders than their own. Faith seems to offer a great support, as it gives the confidence that divine power will always be there for them even beyond death. The respondents in this research suggest that guidance should be provided in a more structured way, more focus should go on the youth and the elderly, more activities should be organized and practical information should be shared. Regarding the ethical issues of assistive technologies, they are not well informed about their possibilities but acknowledge their potential usefulness, combined with human care. They don't want technology to be too intrusive in …
Date: December 2018
Creator: Atibaka, Sunday O
System: The UNT Digital Library
Artscapes: Community Perceptions of City Beautification through Murals in Denton, Texas (open access)

Artscapes: Community Perceptions of City Beautification through Murals in Denton, Texas

Keep Denton Beautiful (KDB) is inspired by Keep America Beautiful's model of community engagement to create a clean, beautiful, and vibrant city. The community mural initiative, Artscapes, aims to enliven public spaces, abate graffiti, and inspire community members to keep Denton, Texas, clean and beautiful. The goals of this research project are to understand the impact of Artscapes initiative, community perceptions of public art, and find ways KDB can better align future mural projects with the needs and desires of community members. By talking to artists that have worked with KDB, members of the mural art committee, and community members from the neighborhoods that have existing murals, this research provides input from these three populations to continue creating public art for the Denton community. I discuss the context of my work through Lefebvre's concept of "Right to the City," Rafael Schacter's opposition between sanctioned and non-sanctioned murals, Bourdieu's concept of symbolic and social capital, and David Harvey's work on neoliberalism and the entrepreneurial city.
Date: December 2017
Creator: Robertson, Lindsey
System: The UNT Digital Library
Assessing Workplace Design: Applying Anthropology to Assess an Architecture Firm’s Own Headquarters Design (open access)

Assessing Workplace Design: Applying Anthropology to Assess an Architecture Firm’s Own Headquarters Design

Corporations, design firms, technology, and furniture companies are rethinking the concept of the ‘workplace’ environment and built ‘office’ in an effort to respond to changing characteristics of the workplace. The following report presents a case study, post-occupancy assessment of an architecture firm’s relocation of their corporate headquarters in Dallas, TX. This ethnographic research transpired from September 2013 to February 2014 and included participant observation, employee interviews, and an office-wide employee survey. Applying a user-centered approach, this study sought to identify and understand: 1) the most and least effective design elements, 2) unanticipated user-generated (“un-designed”) elements, 3) how the workplace operates as an environment and system of design elements, and 4) opportunities for continued improvement of their work environment. This study found that HKS ODC successfully increased access to collaborative spaces by increasing the size (i.e. number of square feet, number of rooms), variety of styles (i.e. enclosed rooms, open work surfaces), and distribution of spaces throughout the office environment. An increase in reported public transit commuting from 6.5% at their previous location to 24% at HKS ODC compares to almost five times the national public transit average (5%) and fifteen times the rate of Texas workers (1.6%) and Dallas-Fort Worth-Arlington, …
Date: December 2014
Creator: Ramer, S. Angela
System: The UNT Digital Library
An Assessment of a Hospice and Palliative Care Partnership Program (open access)

An Assessment of a Hospice and Palliative Care Partnership Program

This project attempts to describe how a hospice and palliative care partnership program works. Through the assessment of one such program, the researcher sought to find out the essential components of the partnership including how the two partner organizations interact and work together. Data was collected using various methods: document review of organization documents such as newsletters, annual or quarterly reports, brochures and other available literature e.g. materials on organizations’ website and on social media; in-depth interviews with stakeholders of both organizations that included staff and board members; observation of staff working; and participant observation during organization events. The findings of the research shows that in order for organizations to have an effective partnership program in place, both partners need to have strong leadership in place, possess a willingness to learn from each other, maintain regular communication, and visit each other regularly. With this in place, several outcomes of the program are likely such as: increasing advocacy for hospice and palliative care, increasing visibility of the organizations both nationally and internationally, and provides an opportunity for organizations to network with other organizations in their locality in order to achieve partnership objectives. The study further reveals that global collaborations in the …
Date: December 2014
Creator: Munene, Grace N.
System: The UNT Digital Library
Bodies of Evidence: A Qualitative Analysis of the Lived Experiences of Female Central American and Mexican Asylum Seekers in Dallas (open access)

Bodies of Evidence: A Qualitative Analysis of the Lived Experiences of Female Central American and Mexican Asylum Seekers in Dallas

This work addresses the experiences of female asylum seekers from Central and Mexico currently living in Dallas, TX. The main purpose is to analyze how these women engage in the gendered processes of both migrating to and accessing legal resources and protection within the United States. As the women move through male-dominated spaces in their home country, the borderlands, and the asylum court they must challenge the patriarchal institutions that attempt to silence their narratives and criminalize their bodies. Their physical wounds become evidence in the courtroom, while outside of the courtroom their movements are monitored and tracked through multiple mechanisms of state control: ankle monitors, detention centers, ICE check-ins. They face intersectional discrimination as they are targeted as both women and immigrants. However, these female asylum seekers are not victims. They constantly display agency as they represent themselves in court, find solace in their faith, and form community with each other.
Date: May 2017
Creator: Kober, Ryan K.
System: The UNT Digital Library
Building Relationships between a Free Clinic and Its Donors (open access)

Building Relationships between a Free Clinic and Its Donors

This thesis presents qualitative research conducted in summer 2017 at the Finger Lakes Free Clinic, which provides free medical and holistic care to people without insurance in upstate New York. The primary goal of this research was to strengthen the relationship between a free clinic and its donors by gathering donor concerns and perceptions regarding federal healthcare policy. Data from 32 interviews with donors, staff, board members, and volunteers, along with 100 hours of participant observation revealed that donors to this clinic were concerned about the potential impact of Congressional healthcare reform yet did not consider federal policy a strong influence on their donations. Rather, donors cited dedication to local giving and personal connections with the clinic as their primary motivations. These motivations suggest the value of viewing the clinic-donor relationship as a relationship of reciprocity. From this framework, the research identifies opportunities for the clinic to reciprocate donor generosity while expanding services in response to a growing need. Insights from the research will guide the clinic's response to federal policy changes and support the clinic's vision of becoming a national model for integrative care.
Date: December 2018
Creator: Nalin, Emma R
System: The UNT Digital Library
The Burner Project: Privacy and Social Control in a Networked World (open access)

The Burner Project: Privacy and Social Control in a Networked World

As mobile phones become increasingly ubiquitous in today’s world, academic and public audiences alike are curious about the interaction between mobile technologies and social norms. To investigate this phenomenon, I examined how individuals use technology to actively manage their communication behaviors. Through a three-month research project on usage patterns of Burner, a mobile application, this thesis explores the relationships among technology, culture, and privacy. Burner is a service that equips individuals with the means to create, maintain, and/or dissolve social ties by providing temporary, disposable numbers to customers. The application offers a way to communicate without relying on a user’s personal phone number. In other words, Burner acts as a “privacy layer” for mobile phones. It also provides a valuable platform to examine how customers use the application as a strategy for communication management. This thesis represents a marriage of practice and theory: (1) As an applied enterprise, the project was constructed as a customer needs assessment intending to examine how the service was situated in the lives of its users. The findings have successfully been applied to my client’s company strategy and have led to a more informed customer approach. (2) As an academic endeavor, this research contributes to …
Date: May 2015
Creator: Shade, Molly
System: The UNT Digital Library
Caring for Cancer: Understanding the Access and Perceptions of Psychosocial Cancer Services in North Texas (open access)

Caring for Cancer: Understanding the Access and Perceptions of Psychosocial Cancer Services in North Texas

It is estimated that nearly 14.5 million Americans are living with cancer today. A commonly overlooked component to quality cancer care, as defined by the Institute of Medicine, is the role of psychological and social support. Better known as psychosocial support, these needs reflect a broad spectrum of obstacles or assets in an individual’s personal life that may help or hinder their healing experience. Some psychosocial examples include coping skills, transportation to medical appointments, or appropriate knowledge to mitigate the physical impacts of the cancer process. Research has shown that by addressing these potential needs, a better health outcome may be achieved for cancer patients. Through participant observation at local psychosocial service establishments and through semi-structured interviews with service providers and adults diagnosed with cancer living in the Dallas-Fort Worth region, this thesis research seeks to explore how local cancer patients are learning of psychosocial services available to them, what barriers may exist in accessing these services, and what individuals may be doing to address their psychosocial needs, both formally or informally. Results yielded recommendations for local psychosocial providers to adjust their marketing of services and kinds of services offered as well as yielded recommendations for future academic research.
Date: December 2014
Creator: Quirk, Lisa Erin
System: The UNT Digital Library
A Community Based Assessment: An Analysis of Community Based Tourism Cooperatives in Kalache and Hulgol India (open access)

A Community Based Assessment: An Analysis of Community Based Tourism Cooperatives in Kalache and Hulgol India

This study incorporated a community based assessment with a focus on community based tourism in Kalache and Hulgol, India. Kalache and Hulgol are two agrarian based communities located in the environmentally significant region of the Western Ghats. Each of these communities has considered community based tourism as a means to reduce urban youth outmigration, to diversify economic resources, and to encourage the empowerment of women. The primary goals of this study were to understand the community issues and objectives, to determine the level of support for tourism development, to determine participant attitudes toward tourism, and to determine the obstacles to tourism development. The findings of this project address the complexity of operating in the tourism industry, the impacts of tourism, and the use of community based tourism models in support of sustainable tourism.
Date: May 2017
Creator: Schutz, Michael
System: The UNT Digital Library
Community Development at Heronswood Botanical Garden (open access)

Community Development at Heronswood Botanical Garden

The overall main goal of this research is to assist with the planning and creation of an ethnobotanical addition at the Heronswood Garden, a botanical garden located in northwest Washington state recently purchased by the Port Gamble S’Klallam Tribe. Methods included a three month long ethnographic study of Heronswood Garden as an official intern, and conducting a needs assessment that primarily employed participant observation and semi-structured open-ended interviews with all garden employees. Information revealed through the research includes causal issues behind a lack of community participation at the garden, elaboration on the solutions to various issues facilitated by negotiating and combining the views and opinions of the garden’s employees, and author reflections on the needs assessment report and the project as a whole. This research connects itself with and utilizes the methodologies and theories from applied anthropology, environmental anthropology, and environmental science to provide contemporary perspective into the subject of preserving or preventing the loss of biodiversity, language diversity, and sociocultural diversity.
Date: May 2015
Creator: Cherry, Levi Scott
System: The UNT Digital Library
Considerations for Global Development and Impact using Haiti as a Case Study (open access)

Considerations for Global Development and Impact using Haiti as a Case Study

As the world becomes more connected, issues surrounding sustainable development are coming to the fore of global discussions. This is exemplified in strategies such as the United Nation's Sustainable Development Goals (SDGs), released in 2015, which created a framework for global development that defines specific goals for issues like poverty, climate change, and social justice. To complement the analysis that went into defining the SDGs, capital allocations around the world are becoming more impact focused so that the paradigm of development is shifting from donations to impact investments. The push for impact, however, has led to a homogenization of global challenges like reproductive health and poverty. This, in turn, has led to a standardization of information resulting in agencies designing interventions based on data and information that is misguided because of incorrect assumptions about a specific context. This paper explores how the decision-making mechanisms of global development agencies and investors could apply more anthropological processes to mitigate negative impact. As the development sector becomes more and more standardized, anthropologists can act as translators between affected communities and the institutions deciding how best to help them.
Date: December 2017
Creator: Clerie, Isabelle
System: The UNT Digital Library
The Culture of Giving at Blue Ridge Literacy: Who Donates and Why? (open access)

The Culture of Giving at Blue Ridge Literacy: Who Donates and Why?

As a nonprofit located in a nonprofit-dense region in Roanoke, Virginia, Blue Ridge Literacy is among many other organizations competing for similar funding. This qualitative research project explores the reasons why donors give, why they support Blue Ridge Literacy, and what they think their future priorities for giving might be. By examining data from 15 qualitative interviews, this research is able to examine what BRL donors care about and offer suggestions for donor engagement strategies.
Date: August 2019
Creator: Holladay, Stephanie
System: The UNT Digital Library
Developing Policy for a Tech Program Based on Understanding Organizational Practices (open access)

Developing Policy for a Tech Program Based on Understanding Organizational Practices

This thesis contributes to research that informs the studies of organizational management and organizational anthropology. It examines the internal hierarchy and organizational practices of a Tech Company and describes how findings contributed to policy recommendations aimed towards supporting a “guild” model for organizational success. The data collecting and research were undertaken while working as an employee of the Tech Program and subsequent analysis continued past the end of that phase of work. Methods included semi-structured interviews which captured the sentiments and understandings of employees within the organization, and a questionnaire which revealed sentiments and experiences from former employees. These were buttressed with participant observation engaged through a participatory action research methodology. Findings add to the work directed towards understanding the effect of Founder’s Syndrome within organizations. Additionally, this thesis contributes to a growing body of research centered on best practices for fostering positive organizational growth by creating lines of communication from front-line employees to management level employers.
Date: May 2016
Creator: Machado Perez, Luis Daniel
System: The UNT Digital Library
Disaster Preparedness in Escambia County Florida: The Influence of Oral Narratives (open access)

Disaster Preparedness in Escambia County Florida: The Influence of Oral Narratives

This work addresses hurricane preparedness in Escambia County, Florida. It explores preparing for hurricanes as an informal learning process occurring within personal networks and embedded in beliefs, values, and attitudes. Findings reveal that participants learned to prepare from their parents in childhood and improved upon that knowledge through direct experience in adulthood. Later, they passed this knowledge on to their children as well as co-workers. These preparations are embedded in beliefs of self-determination and attitudes of endurance. However, this body of knowledge and their respective practices are not equally accessible to all. Recommendations are provided so local organizations can incorporate local knowledge and practices with preparedness improvement efforts and foster social cohesion as well.
Date: December 2018
Creator: Vanlandingham, Keith Marcel
System: The UNT Digital Library
Doing Our Work Better, Together: An Application of Relational Coordination Theory to Explore and Shape Excellence in Trauma Care (open access)

Doing Our Work Better, Together: An Application of Relational Coordination Theory to Explore and Shape Excellence in Trauma Care

I conducted a mixed-methods collaborative ethnography using the lens of relational coordination theory. This included a qualitative survey using an established tool to analyze the relational dimensions of multidisciplinary teamwork, participant observation, interviews, and narrative surveys. Findings were presented to clinicians in working groups for further interpretation and to facilitate co-creation of targeted interventions designed to improve team relationships and performance. I engaged a complex multidisciplinary network of ~500 care providers dispersed across seven core interdependent clinical disciplines. Initial findings highlighted the importance of each dimension of relational coordination in trauma care. Narrative survey and ethnographic findings further highlighted the centrality of team briefings and a translational simulation program in contributing positively to team culture and relational ties. A range of 16 interventions – focusing on structural, process and relational dimensions – were co-created with participants after reflecting on findings and are now being implemented and evaluated by various trauma care providers. Relational coordination theory is a valuable way to conceptualize the coordination of trauma care. Collaborative reflection on quantitative and narrative data through this lens can be used as a community-based quality improvement tool.
Date: August 2019
Creator: Purdy, Eve Isabelle
System: The UNT Digital Library
Emerging Ed-tech and Accessibility (open access)

Emerging Ed-tech and Accessibility

Recent developments in the field of education have led to a proliferation of educational technologies (or “ed-tech”), yet access to educational content for students with special needs remains a challenge. This research study aims to assess the current state of accessibility in emerging ed-tech and to identify barriers in enabling educational content to be born accessible. Detailed discussions with various ed-tech platforms revealed less of a need for technical tools, but a more prevailing need for knowledge and education around accessibility – what it means and how best to incorporate accessibility into their platforms. The more experienced teams advocate incorporating accessibility into product development right from the design phase, while the younger teams expressed challenges in navigating accessibility laws and the dire need for easy-to-follow guidelines and best practices. A detailed review of educators' content creation processes reveals multiple dependencies in the ecosystem of ed-tech where partnerships and compatibilities are crucial in enabling accessibility throughout the process. Likewise, an urgent need exists for increasing awareness of accessibility among instructors authoring educational content using emerging ed-tech.
Date: December 2013
Creator: Vora, Disha
System: The UNT Digital Library
Ethiopian Coffee Stories: Applied Research with Sidama Coffee Farmers Combining Visual and Ethnographic Methods (open access)

Ethiopian Coffee Stories: Applied Research with Sidama Coffee Farmers Combining Visual and Ethnographic Methods

The purpose of this study is to demonstrate the value of visual research methods to applied anthropology in the context of exploratory research with farmers in Ethiopia. The three methods of photo-elicitation, participatory photography, and ethnographic film, enrich and expand ethnographic methods to support the client's objective of supporting farmers. The applied project constructs a narrative from the local perspective to help consumers learn more about farmers' lives. The research focuses on specific farmers, and their experiences with direct fair trade and coffee farming. The client sees the application of research produced by ethnographic and visual methods as a good direction not only for his company, but the Fair Trade Industry as a whole.
Date: December 2016
Creator: Suter, Paula J.
System: The UNT Digital Library
An Ethnographic Inquiry and Evaluation into the Student's Perspective and Experience with Improvement Science at Algoma School District (open access)

An Ethnographic Inquiry and Evaluation into the Student's Perspective and Experience with Improvement Science at Algoma School District

Using ethnographic research in the form of an outcomes assessment, this project aims to unpack and evaluate the experiences of students and significance of the key concepts shared during the Live Algoma-Improvement Science course/and associated projects during the 2015-2016 and 2016-2017 school years. Through the use of evaluative techniques such as interviews, focus groups, and a survey, I endeavor to both strengthen and inform the work Live Algoma is doing and highlight to the community and other stakeholders the valuable impact of this initiative on the students. As part of the Improvement Science course, students from the Algoma School District were trained on key concepts such as failing forward, PDSA, and ways of being to empower them to better handle individual project management, life challenges, and goal setting. While this project was expansive in overall scope, this outcome evaluation sought to understand the retention and internalization by program participants of key concepts imparted from the Improvement Science course and related projects. The findings provide strategic and targeted insights into the success of the course and opportunities for refinements in future Improvement Science courses and school and community projects with Live Algoma and the Algoma School District.
Date: May 2018
Creator: Williams, Jodi M.
System: The UNT Digital Library
An Ethnography of Direct-to-Consumer Genomics [DTCG]: Design Anthropology Insights for the Product Management of a Disruptive Innovation (open access)

An Ethnography of Direct-to-Consumer Genomics [DTCG]: Design Anthropology Insights for the Product Management of a Disruptive Innovation

Direct-to-consumer genomics (DTCG) health testing offers great promise to humanity, however to date adoption has lagged as a result of consumer awareness, understanding, and previous government regulations restricting DTCG companies from providing information on an individual's genetic predispositions. But in 2017 the broader DTCG market which also includes genealogical testing demonstrated exponential growth, implying that DTCG is starting to diffuse as an innovation. To better understand the sociocultural forces affecting diffusion, adoption, and satisfaction, qualitative ethnographic research was conducted with DTCG genealogy and health consumers. The data was qualitatively analyzed using thematic analysis to understand the similarities and differences in beliefs, attitudes, intentions, and mediating factors that have influenced consumers. Design anthropology theory and methods were used to produce ethnographically informed insights. The insights were then translated into actionable product management and business strategy recommendations.
Date: August 2018
Creator: Artz, Matthew
System: The UNT Digital Library
Evaluating a Sustainable Community Development Initiative Among the Lakota People on the Pine Ridge Indian Reservation (open access)

Evaluating a Sustainable Community Development Initiative Among the Lakota People on the Pine Ridge Indian Reservation

This thesis details my applied thesis project and experience in the evaluation of a workforce development through sustainable construction program. It describes the need of my client, Sweet Grass Consulting and their contractual partner, the Thunder Valley Community Development Corporation, in the evaluation of Thunder Valley CDC's Workforce Development through Sustainable Construction Program. My role involved the development of an extensive evaluation package for this program and data analysis of evaluation materials to support Thunder Valley CDC's grant-funded Workforce Development Program. I place the efforts of Thunder Valley CDC in the context of their community, the Pine Ridge Reservation of the Lakota People, and within an historical and contemporary context to highlight the implications of the efforts of Thunder Valley CDC. Using the theoretical frameworks of cultural revitalization and community economic development, I attempt to highlight two important components of Thunder Valley CDC's community development efforts - cultural revitalization for social healing, and development that emphasizes social, community and individual well-being. Thunder Valley CDC's Workforce Development through Sustainable Construction Program is still in its early stages, and so this first year of implementation very much represented a pilot phase. However, while specific successes are difficult to measure at this point, …
Date: December 2015
Creator: Mosman, Sarah A.
System: The UNT Digital Library
Everyday Performances in U.S. Household Kitchens (open access)

Everyday Performances in U.S. Household Kitchens

BMA Innovation Consulting is committed to serving consumers products that can play a more meaningful role in household cleaning. So far, their innovation department has used psychology-based principles and approaches that have helped them understand consumers’ preferences, attitudes and claimed needs in household cleaning. That said, little information has been collected on the active role that products play or could play as participants in the everyday dynamics of US consumers. An anthropological approach to the study of U.S. kitchens, as an important center of family interaction in U.S. households, should yield important insights to the design and development of products that can more effectively and more actively participate in those dynamics. With this project I am fundamentally proposing a new approach to the identification of critical product design requirements. Figure on the right shows the key differences between the psychology-derived principles the organization is mostly using today vs. the anthropological lenses through which I will be conducting my research. Overall, I will be leveraging existing knowledge in the “individual desires” realm, connecting it to the collective situation & cultural context within which “cleaning action” emerges.
Date: August 2015
Creator: Rosado-Bonilla, Mireilly Ann
System: The UNT Digital Library